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Agricultural News

Visitor Traffic to "Beef. It's What's For Dinner" Website Exceeds Expectations

Tue, 28 Jun 2016 10:12:54 CDT

Visitor Traffic to Did you know - early results for consumer traffic to the "Beef. It's What's For Dinner." website in 2016 are exceeding expectations? In the first six months of FY16, the site has already generated more than 1.5 million consumer visits, resulting in more than 1.6 million page views. These strong results stem from a strategic focus of efforts about topics and events that are timely and relevant to consumers.

A popular feature on the " Beef. It's Whats for Dinner" website is the Interactive Butcher Counter, which has ensured thousands of consumers have come to the checkoff to get answers to their beef-cut questions. In fact, since the start of fiscal 2016, more than 249,000 consumers have generated more than 360,000 page views at the Interactive Butcher Counter. With this popular tool, consumers can find an ideal beef cut for any occasion by clicking 'explore the cuts,' 'guide me to the right cut,' or by simply searching the name of a particular cut. The information received included recommended cooking methods, nutritional data, and delicious recipes using the cut. The Interactive Butcher Counter also is responsive, which means no matter what device the consumer is using (e.g. phone, tablet or desktop), they have the same great user experience. To learn more, visit www.beefitswhatsfordinner.com.



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