Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   
   

Agricultural News


Dr. Keith Belk Says for the Consumer It's All a Matter of Taste

Fri, 08 Jul 2016 14:59:40 CDT

Dr. Keith Belk Says for the Consumer It's All a Matter of Taste


The meat market is a competitive place and beef is at times at a disadvantage, being pricier than say chicken or pork. What keeps the consumer coming back for beef time and again though, comes down simply to taste. However, to keep its competitive edge at the grocery store, animal scientist Dr. Keith Belk of Colorado State, asserts that there are several issues producers need to address.


For instance, Dr. Belk explained that the industry is not producing enough marbling or flavor in beef to keep consumers’ buying interest.


“We select from marbling score, but in truth, we haven’t appeared to have made a lot of genetic progress,” Belk said. “We actually produce fewer choice and prime carcasses today than we produced in the 1970s. Any improvements that we’ve made in marbling score have been merely the consequence of changing hide color in our population.”


Dr. Belk believes there are multiple reasons for this lack of progress, mainly that there are not any pricing mechanisms in place that appropriately signal producers on what genetic selections they should be emphasizing.


Additionally, Dr. Belk suggests that the industry should pay closer attention to the evolving expectations of consumers, specifically those of the Millennial generation. He explained that this growing demographic has concerns about their food never seen before, including the health and well-being of livestock but also the quality of care and handling during harvest. Dr. Belk insists that today’s consumer takes all aspects, especially taste, into consideration regarding their eating experience.


Learn more about what Dr. Belk had to say at the Beef Improvement Federation convention by clicking here.


Listen to Dr. Belk talk more about taste and eating satisfaction during today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   



right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, August 23, 2019  Fri, 23 Aug 2019 16:57:11 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, August 23, 2019  Fri, 23 Aug 2019 16:56:21 CDT
  • USDA Cattle on Feed Report Proves Friendlier Than Expected with Placements 2% Under Last Year  Fri, 23 Aug 2019 15:14:29 CDT
  • Friday Market Wrap-Up with Justin Lewis  Fri, 23 Aug 2019 14:08:57 CDT
  • Friday Afternoon Market Wrap-Up with Carson Horn  Fri, 23 Aug 2019 14:07:51 CDT
  • American Soybean Association Laments Newly Announced Escalation of Chinese Tariff Situation  Fri, 23 Aug 2019 13:10:45 CDT
  • National Cattlemen's Beef Association Addresses Packing Plant Fire, Details Recovery Efforts Underway  Fri, 23 Aug 2019 12:54:18 CDT
  • Corn Farmers Appreciative of USDA's Revised Methodology for MFP Payment Calculations  Fri, 23 Aug 2019 11:01:20 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.