Certified Angus Beef's Success a Testament to the Industry's Commitment to the ConsumerMon, 28 Nov 2016 11:50:12 CST
As the Certified Angus Beef (CAB) brand celebrates its historic milestone this year of moving one billion pounds of product, Farm Director Ron Hays spoke with CAB’s Kara Lee, production brand manager, about their recent successes.
“It’s truly a testament to our licensed partners and food service and retail and international, all across the globe,” Lee said, “and also a real testament to the cattle producers across the country who have truly stepped up to the plate, to supply that high-quality beef demand that that billion pounds requires.”
It takes approximately 80,000 head of qualifying cattle a week to meet that kind of demand, according to Lee. She says that doesn’t just happen overnight.
“The decisions that farmers and ranchers are making today in their cow herd,” Lee insists, “are ultimately going to impact the beef that we see coming through the line within the next one to two years.”
Lee declares that hard work and constantly evolving production methods have enabled cattlemen to produce better quality herds than ever before. They are doing it more efficiently, too, helping to source and supply the demand for high-quality beef. And while quality beef will never be able to compete in terms of price with choice products, she says, strong demand will continue to be driven if consumer expectations are met.
“We know that it’s more important now than ever to hold the equity of the Certified Angus Beef brand,” Lee said. “It’s those ten science-based specifications that the consumer is expecting to make sure they have a high-quality eating experience across the board.”
Listen to Farm Director Ron Hays speak with Kara Lee of Certified Angus Beef about the brand’s growing success, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
WebReadyTM Powered by WireReady® NSI
Top Agricultural News