Agricultural News
Heather Buckmaster Shares Success Stories of the Oklahoma Beef Council with a Year in Review
Thu, 08 Dec 2016 18:31:49 CST
The Oklahoma Beef Council has had several great success stories over this past year in their continuous effort to promote beef production in the state. OBC's Executive Director Heather Buckmaster joined Farm Director Ron Hays at our studios this week to share some of those stories as well as some of the priorities the Beef Council plans to focus on in the coming year. Here's some of the highlights from 2016.
"We participated with other state beef councils this year, as part of a five-state marketing campaign, really focused on keying in on those key population states such as California and New York," Buckmaster said. "We want to go where the people are and we want to be able to invest where the people are."
Part of this campaign, she explains, was also about driving millennial consumers to the new and still improving BeefItsWhatsforDinner.com website, a one-stop destination for anyone looking for all things beef.
Targeting a younger audience and working to educate them about beef, from preparation to nutrition to its production, has been a particular focus for the organization as well.
"Specifically this year, we've made it a goal and we will continue to have it as a goal, and that's the Dietetic Intern program," Buckmaster insists. "This year we had about 45 dietetic interns that went through the program in different formats and we'll continue to do that into 2016 and also additionally into 2017. We're very excited."
This program works with students pursuing careers as nutritionists and health professionals, educating them on the nutritional benefits of a beef inclusive diet. OBC extends similar opportunities to high school consumer science students through its Beef for the Classroom program, providing funding necessary to purchase beef for students to learn to prepare and about its nutritional value. Furthermore, OBC assisted nearly 500 FFA students in the state earn their Masters of Beef Advocacy.
"Which means we have that next generation of beef advocates that we're working to bring to fruition," Buckmaster adds.
Planning for 2017, Buckmaster reveals it is the board's intentions to continue their involvement in supporting the export market as one of their main priorities.
"The export market is absolutely key to dealing with this beef supply issue," says Buckmaster.
To listen to Hays' entire conversation with Buckmaster about OBC's programs over the last year, click or tap the LISTEN BAR below.
Buckmaster will join Radio Oklahoma Ag Network Farm Director Ron Hays for his weekly In the Field segment on KWTV News9 in the Oklahoma City area on Saturday morning at 6:40 a.m.
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