Agricultural News
December Edition of FooDS Survey Reveals Consumers Less Willing to Pay for Meat Products
Thu, 15 Dec 2016 17:17:26 CST
Dr. Jayson Lusk of Oklahoma State University's Division of Agriculture and Natural Resources released today his findings from the December edition of his Food Demand Survey (FooDS). Overall, the survey indicates a decline in consumers' willingness-to-pay (WTP) for all meat products, aside for hamburger which stayed virtually unchanged from a month ago. The WTP is also lower compared to this time last year.
The survey does show that expenditures on food eaten at home increased 3.71 percent from last month, whereas food purchased away from home decreased 6. 18 percent over the last month. Additionally, consumer indicated they expect to pay higher prices for beef, while chicken and pork expectations remain relatively the same compared to last month.
Hormones, E. coli, Salmonella top the list of concerns for consumers this month, although overall awareness of these issues have decreased. Meanwhile, taste, safety and price remain consumers' most important values when purchasing food. Consumers also report their main challenges this month when buying food has been finding affordable food to fit their budget and avoiding food produced with pesticides and added hormones. This month, 6.6 percent of respondents identify being vegetarian or vegan.
In addition, Lusk included several new ad hoc questions, results of which he will publish at a later date. Those questions enquired consumer preferences related to new GMO labels that may appear in the future and regarding the regulation of crop breeding techniques. Lusk reveals that the most popular answer selected on a sliding scale of commitment, was "neither agree nor disagree."
Click here to read Dr. Lusk's blog about the findings of his monthly survey.
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