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Agricultural News


Cattle Industry Focuses on Strategy to Grow Beef Exports in Increasingly Competitive Global Markets

Thu, 26 Jan 2017 16:18:45 CST

Cattle Industry Focuses on Strategy to Grow Beef Exports in Increasingly Competitive Global Markets


The Cattle Industry Convention is coming up in just a few days. One topic sure to be discussed - the industry’s ability to sell more US beef into the international marketplace. Thad Lively with the US Meat Export Federation spoke recently with Radio Oklahoma Ag Network Associate Farm Director Carson Horn about some of the strategies his organization is adopting to increase our overall share of the global beef export market.


“I think all of us who are involved in the export side of the business see great opportunities out there in the global market but I think if we’re realistic, we also know that that’s a very competitive place,” Lively said. “If we’re going to continue to have the kind of success that we’ve seen over the last 20 years or so - we’re going to have to keep our eye on the ball.”


Lively says this means taking the pulse of consumers in each market regularly to maintain an accurate understanding of their individual expectations. He admits at times it can be easy to fall into the frame of mind of just wanting to move product, but he contends his organization is at a turning point in knowing that in order to take full advantage of the growing opportunities in the international marketplace, we as an industry must focus on staying competitive.


“There’s no hesitation and there’s no doubt on anybody’s part that exporting is going to continue to be an important part of this industry, probably going to continue to see growth there,” Lively assures, but adds. “If we’re going to be a healthy, red meat industry, we’re going to have to be successful in the export markets.”


Listen to Lively’s explain in depth USMEF’s strategies to secure a bigger piece of the beef export pie for the US, with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   




   

Listen in with Ron Hays as USMEF's Thad Lively explains the strategy that will grow US beef demand
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