Producers' Hard Work and Intentional Herd Management Style Credited as CAB's Secret to SuccessWed, 08 Feb 2017 12:07:51 CST
Last fiscal year, the Certified Angus Beef program sold 1 billion pounds of CAB Certified beef. But what about this fiscal year that started back in October? Radio Oklahoma Ag Network Farm Director Ron Hays spoke with CAB’s president, John Stika, and according to him, the program is already setting a record pace to exceed a billion pounds this year.
“After growing 15 percent last year, we’re growing another 13 or 14 percent already here this year through our first quarter,” Stika reported. “And it’s interesting. We’re seeing that growth across all categories.”
Upwards of 13 to 14 percent growth has been noted in the program’s retail, food service and international business across the board. The question now is, how will the folks behind CAB keep this momentum going?
“What continues to resonate is the fact that that product has got to continue to perform in the eyes of the consumer for juiciness, tenderness and flavor,” he said, crediting producers’ hard work in achieving this level of quality. “We’re starting to see uniformity and agreement among the stakeholders in the beef community that, ‘Hey - we need to target that kind of endpoint for high-quality beef if we want to be sustainable across all segments.”
Listen to Hays and Stika discuss CAB’s recent success and what it will take to continue on that path, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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