Oklahoma's Clay Burtrum Selected to Serve a Fourth Term on Beef Checkoff Operating CommitteeThu, 02 Feb 2017 16:16:28 CST
Oklahoma’s Clay Burtrum serves the beef industry in many capacities, namely as part of the Oklahoma Beef Council. However, at the Cattle Industry convention in Nashville this week, Burtrum has been selected to serve his fourth term on the Beef Checkoff’s Operating committee. Radio Oklahoma Ag Network Farm Director Ron Hays sat down with Burtrum to ask exactly what that committee does and how it impacts producers.
“It’s a 20-member panel (10 from the CBB and 10 from the Federation of State Beef Councils) that interview each year to serve on that very honored group,” Burtrum explained. “We are dedicated and have to decide how that fifty cents of the national dollar is spent on promotion, education and research ARs that are presented at the summer convention and analyzed by the beef promotion operating committee in September each fall.”
As the gatekeepers to the purse-strings of the Checkoff, Burtrum says the process is taken very seriously by the committee members. Over the course of three days, he says after much studying and thoughtful effort, the tough decisions are made. Personally, he says he first considers the return on investment when deciding where to allocate funding. He cites a recent study that showed the average ROI for each Checkoff dollar, equals out to $11.20. Next, he compares the proposals to his priorities.
“We have to continue to look at our foundation, and that’s research,” he said. “But I think a new area we need to try to look at and expand upon is producer education.”
Learn more about the Beef Checkoff’s Operating committee and what it does for producers in Hays’ interview with Burtrum. To listen to that conversation, click or tap the LISTEN BAR below.
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