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Agricultural News

Superior Livestock Auction Hosts Regular Sale on Location in Oklahoma City - Ron Hays on Scene

Fri, 24 Feb 2017 15:47:49 CST

Superior Livestock Auction Hosts Regular Sale on Location in Oklahoma City - Ron Hays on Scene On Wednesday of this week, Superior Livestock Auction hosted its weekly online sale, this time on location in Oklahoma City. Radio Oklahoma Ag Network Farm Director Ron Hays was there to speak with the auction site’s president, Danny Jones.

“Superior had tried sales here in the past and we’ve come back two years ago and then last year and this year and the sale is growing in numbers and popularity,” Jones said. “We’re excited to see what happens today.”

Jones says the response to Superior’s approach to selling cattle has been very successful and believes their model is the most user-friendly system available.

“The approach is to take advantage of the natural advantages this type of marketing has - get the cattle direct from one owner to another in the most efficient way possible,” Jones said. “We certainly believe in the system and it’s a great family of people, buyers and sellers and reps. We enjoy what we do.”

Superior’s relatively new venture, FedCattleExchange.com, has also been well received by the industry as well and is earning for itself a reputation as an integral risk management tool in the marketplace.

“It has been a very positive thing,” he said. “Decreased volatility, increased the transparency in the market and spread the trade out to more than just a few minutes once a week.”

Having the Wednesday auction helps with price discovery, says Jones, allowing traders to get a feel for what needs to happen in the markets.

“We hope that FedCattleExchange.com will be a huge asset for the industry,” Jones said proudly. “We hope that the numbers will grow to the point that it’s a significant piece of the market; that really drives the market and helps not just sell cattle on FedCattleExchange but also helps the entire industry with that price discovery process.”

Listen to the full conversation about Superior’s success with online bidding platforms, between Hays and Jones, by clicking or tapping the LISTEN BAR below.



Listen to Hays and Jones' full conversation about Superior's success with online bidding platforms
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