Agricultural News
Oklahoma's Chuck Coffey Takes Key Industry Role as Secretary-Treasurer of Cattlemen's Beef Board
Mon, 06 Feb 2017 16:21:24 CST
Oklahoma Beef Council member and cattle producer from Springer, Chuck Coffey, was selected to serve his industry on a national level as Secretary-Treasurer for the Cattleman's Beef Board at last week's National Cattlemen's Beef Association and Cattle Industry Convention in Nashville. He and Radio Oklahoma Ag Network Farm Director Ron Hays spoke briefly just before he was made official to his new office. He told Hays he feels very grateful to be in a position to give back to his industry in such a capacity.
"I feel really fortunate and blessed to be in a stage in my life where I have family that can continue on the operation," Coffey said. "I think the Checkoff is one of the greatest things that we do in this industry to keep the value of our beef high and crease our beef demand."
Coffey's children will be sixth generation ranchers and their increased responsibility on the family operation will help vest them in the business and also allow he and his wife the time and opportunity to support the industry in this way, off the ranch, he says. As Secretary-Treasurer, Coffey says he is excited to be part of the team that will push the main objective the industry has set for itself which is to increase the overall demand for beef.
"We laid out a long-range plan last year. That plan is still in place and the primary objective is to increase beef demand across the country," Coffey said. "We want to responsibly produce the most preferred, safest protein in the world and we think we do that, but we've got to get that message out to others."
Coffey says the CBB will accomplish this goal by spending Checkoff dollars wisely to promote beef in such ways to the public emphasizing safety, nutrition, health, export growth and innovation. He assures industry members that their investments in the Checkoff will come back to them ten-fold, citing a recent study that reported an $11.20 return for every $1.00 the industry invested.
"That's huge to our industry," Coffey concluded.
To learn more about Chuck Coffey and his aspirations for the beef industry as an officer on the Cattlemen's Beef Board this year, listen to his full interview with Farm Director Ron Hays, by clicking or tapping the LISTEN BAR below.
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