Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   

Agricultural News


Bayer Crop Science R&D Head Believes We Are in the Golden Age of Science and Technology

Thu, 02 Mar 2017 07:44:45 CST

Bayer Crop Science R&D Head Believes We Are in the Golden Age of Science and Technology Dr. Adrian Percy, global head of Research and Development for Bayer’s Crop Science division, addressed attendees at the Bayer AgVocacy Forum, offering an outlook on the innovation that’s taking place within the agricultural sector. He took a moment to speak with Radio Oklahoma Ag Network Associate Farm Director Carson Horn about his thoughts regarding the ag industry of today and where it’s headed for the future. You can listen to their conversation by clicking on the LISTEN BAR below.

“We firmly believe we’re in a golden age of science and technology right now. There are so many areas that are advancing together,” Percy said, listing things like self-driving tractors, drones, robotics and advancements in biotechnology. “This is going to be transformational for all of our lives in many areas but also for agriculture. We feel this is really important because we have an incredible mission to feed 10 billion people by 2050 in a sustainable manner and we’re going to need that technology to do that.”

As global head of research and development for Bayer, Percy says his job is to help farmers achieve this mission set before them.

“First of all we listen to farmers,” he said. “It’s really important that what we do is we try to tap into what are their unmet needs. Then we’re trying to develop products that help them in their operations.

“But we’re also looking ahead to thinking about how are these technologies going to be accepted by consumers. We can’t develop products and ignore that they need to be socially accepted otherwise all this work we’re doing is really for nothing.”

Percy insists events such as Bayer’s AgVocacy Forum, that generates media activity on the subject and equips everyday advocates of agriculture, is integral in creating understanding with the consumer base. He believes that by bridging the gap between agriculture and the majority of the population that is growing increasingly divorced from the industry, by sharing agriculture’s story, will build trust and increase acceptance. He insists this is all part of the agriculture’s goal to become more sustainable as an industry.


   
   

Carson Horn talks with Dr. Adrian Percy of Bayer Crop Science
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Wednesday, April 25, 2018  Wed, 25 Apr 2018 15:23:40 CDT
  • ARC Improvement and Innovation Act Introduced by Sens Thune, Brown Wins NCGA's Endorsement  Wed, 25 Apr 2018 14:16:16 CDT
  • Wednesday Market Wrap-Up with Justin Lewis  Wed, 25 Apr 2018 14:09:03 CDT
  • Wednesday Afternoon Market Wrap-Up with Carson Horn   Wed, 25 Apr 2018 14:01:30 CDT
  • Senate Commerce Approves Milestone Agricultural Broadband Bill to Improve Rural Connectivity  Wed, 25 Apr 2018 13:52:40 CDT
  • Cattlemen Invite President Trump and Vice President Pence to Survey Wildfire Damage in Oklahoma  Wed, 25 Apr 2018 13:16:20 CDT
  • Farmers Give a Big Thumbs Up to a 2018 Omnibus Provision Nixing DUNS and SAM Requirements  Wed, 25 Apr 2018 12:03:17 CDT
  • National FFA Presents Bill to Amend Federal Charter to Strengthen Industry Ties and Reflect Growth  Wed, 25 Apr 2018 11:53:16 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association Oklahoma City Farm Show

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.