The Lady Behind the Farmwife Feeds Blog, Shares Her Insight on Using Social Media to "Ag-Vocate"Wed, 08 Mar 2017 17:33:19 CST
Commonly known as “The Plow Wife,” blogger, agricultural advocate and farmer, Jennifer Campbell, has been sharing her experiences on the farm for close to six years now, most recently on her blog, The Farmwife Feeds. Radio Oklahoma Ag Network Associate Farm Director Carson Horn met up with Campbell during the Bayer AgVocacy Forum last week in San Antonio, prior to the 2017 Commodity Classic. Campbell shared with Horn how social media has helped her reach out to others about what it is like to live and work on a farm. You can listen in on that conversation between Horn and Campbell, by clicking or tapping the LISTEN BAR below at the bottom of this story.
“My goal on social media has been to tell my story - my story,” she emphasized. “I’m not speaking for anyone else but my farm. My goal is to say, this is what works for our farm.”
Campbell explains that she started her blog with the strategy of being more inviting to consumers, rather than approaching it as an outright educational outlet.
“I do not feel like it’s my job to educate,” she said. “But if you have questions about what we do, great! If you have questions about what others do, I’m pretty sure I can find you someone who raises something that way, or someone you can talk to.”
Blogging has not only allowed Campbell to teach others about agriculture though, it has also taught her a lot about what others outside the industry think about agriculture. As a result, advocating for her family’s livelihood has become very important to her.
“We have a perception vs. reality problem,” she said. “Google - where most people go with a question, isn’t helping us.
“I think there’s so many things out there on the internet that are true - and a million things that aren’t. I think it’s hard to weed out what is real science; what’s fake science. There’s a lot of misinformation.”
Campbell has attended the Bayer AgVocacy Forum a few times now, in an effort to strengthen her advocacy skills and encourages others to become involved and speak out on behalf of their industry and become part of the conversation.
“I’m always amazed,” Campbell exclaimed. “This is my third year with this program. I’m always amazed at the number of quotes I walk away with that actually keep me thinking all year long. I find it fascinating what it brings up and what it makes you think about.”
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