Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Engaging with Consumers Will Be Hot Topic at 2017 Animal Agriculture Alliance Stakeholders Summit

Fri, 31 Mar 2017 12:51:08 CDT

Engaging with Consumers Will Be Hot Topic at 2017 Animal Agriculture Alliance Stakeholders Summit Several sessions at the 2017 Animal Agriculture Alliance Stakeholders Summit will explore strategies and tactics for how individual farmers, companies and associations can engage with consumers and other key influencers most effectively. The 2017 Summit, themed “Connect to Protect Animal Ag” will be held May 3-4 in Kansas City, Mo. Early registration and hotel discounts end Monday, April 3.



The first panel, titled “Consumer Confidence in Agriculture,” will focus on consumer confidence research conducted in the dairy industry and how the industry is using this knowledge to better connect with the “moveable middle” segment of consumers. Panelists include Rex Martin, senior vice president, owner relations and Scott Wallin, director of consumer confidence, both with Dairy Management Inc.



The second panel - “Implementing an Influencer Tour” - will help attendees prepare for hosting influencers on farms and other agricultural operations. Speakers will share what they have learned from three years of hosting influencer farm tours, including tips for planning logistics, finding the right attendees, developing a budget, evaluating the program and working with strategic partners. The panel will feature Meagan Cramer, director of communications and marketing, Kansas Farm Bureau; Jancey Hall, program manager, Kansas Soybean; Stacey Forshee, Kansas grain and beef farmer; and LaVell Winsor, Kansas grain farmer.



“Engaging with consumers and influencers is essential to fostering understanding of animal agriculture,” said Kay Johnson Smith, Alliance president and CEO. “Our expert panelists will offer unique advice and insights to the Summit audience, allowing everyone to come away with fresh ideas and tips for implementing them. If your business depends on grocery shoppers, food or other retail company decision-makers, legislators or other stakeholders understanding of our industry, these panels will be immensely valuable to you.”



Be sure to check the Alliance website for the most up-to-date Summit information. You can also follow the hashtag #AAA17 and #ActionPlease2017 for periodic updates about the event. For general questions about the Summit please contact summit@animalagalliance.org or call (703) 562-5160.



Source - Animal Agriculture Alliance



   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Cattle on Feed a Bearish Surprise with Placements Five Percent Above Trade Expectations  Sat, 21 Oct 2017 10:31:54 CDT
  • EPA Admin. Scott Pruitt Changes His Tune in Letter to Senators, Promising to Strengthen the RFS  Fri, 20 Oct 2017 15:59:18 CDT
  • Piper Merritt Hopes to Hang Her Hat Among the National FFA Officers Who Call Oklahoma Home  Fri, 20 Oct 2017 15:48:28 CDT
  • ACC Calls Upon Global Leaders to Take Action Against IARC Over Deliberate Manipulation of Data  Fri, 20 Oct 2017 14:52:16 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, October 20, 2017  Fri, 20 Oct 2017 14:43:08 CDT
  • OK Cattlemen's Association's Michael Kelsey Confronts Out-of-State Challengers to Checkoff Initiative  Fri, 20 Oct 2017 14:36:09 CDT
  • Friday Market Wrap-Up with Justin Lewis  Fri, 20 Oct 2017 13:59:30 CDT
  • Friday Afternoon Market Wrap-Up with Carson Horn  Fri, 20 Oct 2017 13:52:03 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2017 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® NSI