Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


Billions Invested Into Precision Ag- Farmers Embrace Some But Not All of the Innovations

Wed, 17 May 2017 06:38:08 CDT

Billions Invested Into Precision Ag- Farmers Embrace Some But Not All of the Innovations Precision Ag has tremendous promise for farmers and ranchers- and in a new report from the RaboResearch Food & Ag group, the Farm Inputs team explores the status of Precision Farm/Digital Ag under the heavy umbrella of current commodity prices. The report, Bungle in the Ag Tech Jungle - Cracking the Code on Precision Farming and Digital Agriculture, finds thats the fourth and newest wave of innovation, digital agriculture has enormous potential, but has several hurdles that must be overcome before data intensive farming methods can add value to growers.

In recent years, digital agriculture has been, for the most part, funded by venture capital investors and venture capital units of several agriculturally based companies. During the past two and a half years over $6.5 billion (USD) has been invested in the broad category of ag technology (excluding food e-commerce), split among software, hardware and other emerging sciences and information technology startups.

According to RaboResearch F&A Farm Input Senior Analyst Kenneth S. Zuckerberg, "digital agriculture offers the promise of higher income and lower in-field variability and volatiltiy." He goes on to explain that, "improved agronomic practices, coupled with more precise field decisions can create the promised value through higher crop yields and lower input costs."

Of the five key barriers to the adoption of this new technology, perhaps the most crucial to overcome is the lack of a universal operating platform. The difficultly lies in organizing and alligning the industry and deciding what party/parties take ownership of each step of the process.

"Although it took two decades for electronic commerce to evolve after internet access became available to the general public," explains Rabobank Farm Input Global Sector Strategist Dirk Jan Kennes, "we would expect creation of the necessary platforms for digital agriculture to occur much faster."

At the end of the day, the demand for information throughout the supply and food chains will be a main driver in the evolution of digital agriculture and its widespread adoption.

A full copy of the report is available upon request. An INFOGRAPHIC that explains some of the elements of Precision Ag can be seen by clicking on the PDF link below.

02557_Infographic_The_Future_of_Digital_Farming.pdf
   
   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.