OK Producer and Beef Board Chair Brett Morris Shares His Experience Touring Japan's Beef IndustryMon, 22 May 2017 12:08:42 CDT
The United States Meat Export Federation recently hosted a trade tour to Asia, to allow representatives of the US beef industry to be exposed and interact with their counterparts from two of the largest US beef export destinations, Japan and South Korea. The delegation included members of the Texas and Colorado Beef Councils as well as Oklahoma Beef Council member and Chairman of the National Cattlemen’s Beef Promotion Board, Brett Morris, a cattle producer from Ninnekah, Oklahoma. Just back from his trip, Morris sat down this past week with Radio Oklahoma Ag Network Farm Director Ron Hays, to discuss his experience in the Pacific Rim.
“We got to see how the beef was marketed, how they brought it into the country and one of the largest cold storage facilities there in Japan,” Morris said, which he noted held a capacity of 90,000 pallets. “The people there are very accepting of us. They love the taste of our beef and we’ve also got to remember that there’s certain variety meats over there that they thing are delicacies that we don’t consider too much of and that’s adding value to what beef producers are getting here at home.”
According to Morris, products such as tongue, for example, are selling for six times what is charged here in the US. The group was able to visit local restaurants to observe the popularity of US beef for themselves.
“It’s just an eye-opening experience to be there,” he said, “and actually see how your Checkoff dollars are working.”
Morris joined Hays this past Saturday for his weekly In the Field segment on KWTV News9. In case you missed it, you can watch a video clip of their visit below, by clicking or tapping the PLAYBOX. You can also listen to their off-camera interview about Morris’ trip to Japan, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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