US Beef Flying Off Shelves in Korea - Beef Board Chairman Brett Morris Shares Firsthand ExperienceTue, 23 May 2017 10:22:34 CDT
Recently on a trip to Asia representing the Cattlemen’s Beef Board and Oklahoma’s Beef Council, Ninnekah native and cattle producer, Brett Morris, visited South Korea to tour facilities where beef products are shipped, stored and sold and build working relationships with leaders of the industry there. Morris took time to speak with Radio Oklahoma Ag Network Farm Director Ron Hays and shares his experiences in Asia.
“About a week or ten days before we were there, (Costco) had announced that they were going to start selling 100 percent US beef,” Morris said. “Through that transaction, with that seven to ten days, they said that their beef sales had went up 60 percent.”
In addition to this revelation, workers that tend the meat counter at this store, told Morris and the other delegates, that on that day, between the time they opened their doors at 8:00 a.m. to their visit at 3:00 p.m. that afternoon, the meat cases had already sold out and had to be refilled three times.
“That kind of reassures us that there’s going to be a market there and there’s going to be demand - so, we need to keep that going,” Morris explained. “They just love American beef over there.”
Listen to Hays talk with Morris about his recent visit to South Korea representing the US beef industry, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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