Dairy Month Kicks Off June with 'Undeniably Dairy' Campaign Connecting Consumers with FarmersThu, 01 Jun 2017 14:29:27 CDT
Starting today, dairy farmers nationwide invite consumers and lovers of dairy products to join them, in celebration of Dairy Month throughout June. Susan Allen of DairyMax joined Radio Oklahoma Ag Network Farm Director Ron Hays in studios recently to talk about this year’s celebration and the special efforts being made to promote all dairy products, from the household staples to the foods we love but often forget we would be without, if not for the work of dairy farmers. You can listen to their entire conversation by clicking or tapping the LISTEN BAR below at the bottom of this story.
“June is a great time to focus on the dairy farmer, dairy farm families and the hard work they do - really 365 days a year, not just in June,” Allen said. “And also, focus on those great products that they give us, too, milk, cheese, yogurt, ice cream… but also things like pizza and your favorite latte with lots of milk in it.”
Without our family farms across the country, many of our favorite foods would not be possible, says Allen. She continues, that although dairy is in front of us nearly every single day, people often forget about how reliant we are on dairy products. Today, especially, many consumers truly don’t really know much about the dairy products they consume, how they are produced, or the people that produce it.
“Even though there are dairy farms in all 50 stated and everybody in the country lives probably as close as 100 miles to a dairy farm,” Allen said, “most people haven’t been on a farm.”
To better reach consumers, the dairy industry has launched a new campaign to help educate the public and connect them with the farmers that keep their refrigerators stocked.
“There’s a brand-new campaign called Undeniably Dairy,” Allen confirmed, offering a website consumers can visit to learn more. “You can go there and see videos and learn stories, get great recipes your kids might like. It’s kind of like walking through the barn with a dairy farmer and hearing what they do every day.”
Allen and the entire dairy industry hope this campaign will illustrate to their consumers how much they have to offer and why they enjoy doing it.
“It’s a lot of hard work,” Allen concluded. “But they do it because they love it and they’re good at it.”
Allen will join Radio Oklahoma Ag Network Farm Director Ron Hays for his weekly In the Field segment on KWTV News9 in the Oklahoma City area on Saturday morning at 6:40 a.m. In the meantime, click or tap below to listen to their off-camera conversation, right now.
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