Rancher Irv Petsch is Doing His Part to Keep US Beef on Both the Minds and Tables of the JapaneseThu, 22 Jun 2017 12:18:27 CDT
Earlier this month, a group of Japanese magazine editors toured Wyoming, visiting ranches and speaking with producers; trying to get a hands-on look at the US cattle industry. One of their stops, Y6 Ranch near Meriden, Wyoming, owned by cattle feeder and Cattlemen’s Beef Board member, Irv Petsch, whose family has welcomed international visitors since the 1980s.
“Basically, what we have tried to show them is how we produce cattle and how we produce a quality meat product,” Petsch said. “I don’t think they realize that you feed different cattle in different ways. That was kind of an ‘ah-ha!’ moment.”
Seeing first-hand, the legendary American cowboys on horseback, was cause for great excitement to the tourists, Petsch says. But, pageantry aside, he says what he and his family tried to impress upon them, was that fact that their operation is family-owned and operated, and the tradition and care that has gone into building their herd. He insists that by forging relationships like this, is crucial to the health of our export business and he attributes a lot of that success, to the promotional efforts of the Cattlemen’s Beef Board, paid for by the Beef Checkoff.
“I think the export market is one of the things that stabilize our market,” Petsch contended. “It’s an extremely important aspect to our marketing, to make sure we do as well as we can to make the Japanese people more comfortable with our product. I don’t know where we’d be without our Checkoff.”
Listen to Irv Petsch of Y6 Ranch, discuss the importance of forging international relationships for the health of our export business, and how the Beef Checkoff has worked to maintain those relationships, with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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