Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


Beef Checkoff and State Beef Councils Join Forces to Celebrate Beef Jerky Day on June 12th

Fri, 09 Jun 2017 16:25:54 CDT

Beef Checkoff and State Beef Councils Join Forces to Celebrate Beef Jerky Day on June 12th The Beef Checkoff Program has identified a novel way to help celebrate Beef Jerky Day June 12, with some powerful support from state beef councils. That day, state beef council staffs will deliver beef jerky bouquets created by the beef checkoff to news personalities at television outlets in many of the country's top media and consumer markets in their states.



The bouquets, in custom "Beef. It's What's for Dinner" vases, are being delivered to 115 television stations in the top 30 U.S. markets and others. They are accompanied by beef information that includes tips on how beef jerky is the "ultimate snack hack" for consumers.



The project allows the industry to help promote a powerhouse protein snack in a unique and promotable way, according to Jerry Effertz, a beef producer from Velva, N.D. and chairman of the Federation of State Beef Councils. "Beef jerky is a popular, low fat and high-quality protein that has many benefits," says Effertz. "We think these bouquets will provide broadcasters with something fun and interesting to talk about on air."



The partnership between state beef councils and the Beef Checkoff Program gives the councils another opportunity to communicate with their target media outlets, says Valerie Rasmussen, director of consumer information and marketing for the Virginia Beef Industry Council. She says that because Jerky Day falls during the same week as one of VBIC's largest promotions - BurgerFest - the collaboration makes huge sense for the producers in that state.



"The event not only allows us turn-key airtime to promote our upcoming consumer event, but also leads a discussion in the healthfulness and convenience of this portable protein snack," says Rasmussen. "It's a win-win for VBIC and beef as a whole."



Rasmussen says beef jerky has been on VBIC's radar for a few years, and is an important component of the organization's support for its Team Beef athletes. "We've also built out part of our website to include how to enjoy jerky at home," she says, "so bringing attention to Jerky Day will also bring people to additional Checkoff resources online."



Rachel Chou, senior manager of consumer communications for the Texas Beef Council, thinks this will help the beef industry generate significant exposure. "With the constant demand for content, and the increased noise in the media, it's always helpful and refreshing to have innovative, creative pitches that increase the visibility for beef," she says.



"Furthermore, promoting a fun, thoughtful snacking idea is right in line with our Beef Loving Texans brand strategy to connect with Texans about something they already love," she says. "It also provides another point of contact with TV stations across the state."



The national beef jerky letter to media representatives includes five reasons beef jerky is the ideal snack hack, including:


1. It helps fuel kids through the final bell, keeping them attentive and ready to learn;


2. It helps you avoid the workday slump, as a healthier salty snack option;


3. It gives unexpected post-workout benefits as "nature's protein bar";


4. It's a fun way to help kids celebrate a win or rebound from a loss, stamping out "hangry"; and


It lets you stay lively on the hiking trail.



For more information on the benefits of beef jerky, go to www.beefitswhatsfordinner.com. For more information on how the Beef Checkoff Program is using this and other programs to help build beef demand, go to www.mybeefcheckoff.org.



Source - Federation of State Beef Councils





   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.