To Succeed in China- US Beef Industry Must be PatientFri, 11 Aug 2017 20:49:20 CDT
Radio Oklahoma Ag Network Farm Director Ron Hays had the chance to speak with Phil Seng, president and CEO of the US Meat Export Federation earlier in the summer, and according to him, beef exports in 2017 have been incredibly strong. He believes there is a bright future ahead for US beef trade, now that China has opened its markets to our beef products. Seng says China has the potential to become one of America’s most important markets - just not right away.
“It takes time and it’s going to take, I think, some deliberate actions,” Seng said. “We know from experience that a lot of times when we start up in these markets, there’s growing pains.”
He refers, of course, to the industry’s need to simply adapt to all the new regulations and restrictions presented by China’s government that allows our beef to actually pass through their customs - and all the documentation, relationship building and everything else that comes with it. He insists, the agreement is not perfect by any means and that there will likely be bumps in the road that will have to be figured out on the fly, but he says that comes with the territory. But with China’s incredible pace as a trade nation, having gone from practically zero in beef imports to upwards of $2 billion in receipts, Seng is optimistic about the opportunities.
I think anybody would agree with that. But on the other hand, we do have access to China,” he said. “We think through the work we can do, as far as working with the value chain, and qualifying customers and doing the type of work we do - that actually China will be a very important market. But it’s a step by step process.”
Listen to Hays and Seng discuss the US beef industry’s opportunities as well as the challenges associated with entering China’s marketplace, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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