Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


Blogger Anne Burkholder of Nebraska Named Inaugural Beef Advocate of the Year by NCBA

Tue, 15 Aug 2017 17:50:11 CDT

Blogger Anne Burkholder of Nebraska Named Inaugural Beef Advocate of the Year by NCBA The beef advocacy program supported by the beef checkoff has named blogger and cattlewoman Anne Burkholder as the recipient of the first Advocate of the Year award. The award recognizes an outstanding participant in the Masters of Beef Advocacy (MBA) program, which trains members of the beef community to engage with consumers and answer their questions about beef and beef production.


A Florida native, Burkholder moved to Nebraska with her husband in 1997 to run a family feed yard that had been in her husband's family since the 1970s. Since then, the mother of three started a successful blog entitled "Feed Yard Foodie" and works for Progressive Beef to ensure that its supply chain is producing high-quality, sustainable beef.


While many beef advocates grow up with an agricultural background, Burkholder grew up a self-proclaimed jock in Palm Beach County, Florida, and attended Dartmouth University where she majored in psychology. This unique perspective allows her to relate to consumers who may not be familiar with beef production.


"Managing a feed yard for 20 years inspired me to learn to identify and fill meaningful gaps. With thousands of cattle relying on me each and every day, recognizing if an important gap existed between the care that I offered and what the animal needed was absolutely critical for good welfare. This same philosophy of working to 'fill the gap' extends to all of the areas of my life, including beef advocacy," explains Burkholder. "A gap clearly exists between the truth of how beef is raised and the general consumer knowledge of the beef industry. As someone actively engaged in caring for cattle and raising beef, it is my job to help fill that gap with truthful information."


Burkholder's passion for communicating with consumers led her to become an early graduate of the checkoff's Masters of Beef Advocacy (MBA) program. She has taken that training, paired with her firsthand experience, to another level. She has participated in national media interviews and high-profile panel discussions to share beef's positive story with consumers around the country.


"Feed Yard Foodie is a natural extension of me. It creates appropriate transparency as I try to bridge the seemingly unending chasm between urban and rural America. I truly believe that 'together we are stronger,' and my advocacy efforts focus on finding common ground with those who were not granted the blessing of living on a farm," says Burkholder.


Burkholder is no stranger to awards. Awarded the BEEF Magazine Trailblazer award in 2014, she was named to Vance Publishing's 40 under 40 in agriculture in 2013, and in 2009, awarded the Beef Quality Assurance Producer of the Year award.


The Advocate of the Year is selected by the National Cattlemen's Beef Association, a contractor of the beef checkoff which manages the MBA program, and state checkoff staff as the standout advocate among the 12 monthly award winners in 2016.


Find out more about the Masters of Beef Advocacy program, here. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.




Source - The Cattlemen's Beef Promotion & Research Board




   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.