Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Growing China's Market a Work in Progress That'll Take Time But the Reward Will Be Worth the Wait

Fri, 15 Sep 2017 11:31:43 CDT

Growing China's Market a Work in Progress That'll Take Time But the Reward Will Be Worth the Wait

While US beef has been approved for import into China for some time now, developing that market is still a work in progress. The first shipments of US beef are actually just now reaching China’s shores. However, at the end of this month, the US Meat Export Federation will be showcasing US beef in some of China’s largest cities. USMEF’s Dan Halstrom spoke recently with Radio Oklahoma Ag Network Farm Director Ron Hays about these events and his outlook on the future of the Chinese beef market.

“We’re actually holding three different showcases, or kick-offs,” Halstrom said. “One in Beijing, Shanghai and Guangzhou at the end of September.”

Each event will host approximately 300 professionals from the trade industry, including import distributors, retailers and especially members of the food service sector - who Halstrom says desperately want US beef. A range of cuts will be featured at the events for tasting, accomplishing the critical task of getting the product in their mouths. These events are the best way, Halstrom says, at refamiliarizing China’s food industry with our product. As that process continues, producers and packers back home are ramping up their efforts to produce cattle that qualify for the strict regulations under which beef destined for China’s market must adhere to. All this effort is being done to nurture a new market into eventual maturity, which he believes holds great potential.

The potential is big on the value side. This market is not going to be the biggest volume market,” Halstrom said, explaining that this market could grow exponentially over the next ten years or so, particularly in variety meat purchases. “The variety meats in my mind, the USTR did a wonderful job negotiating this agreement. This is the hidden benefit of the agreement.”

Listen to Farm Director Ron Hays and guest, Dan Halstom, discuss the market potential of China and how the USMEF plans to develop that potential, on today’s Beef Buzz.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



Listen to Farm Director Ron Hays and guest Dan Halstom discuss the market potential of China below.
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • House Ag Committee Chairman Mike Conaway Defends His SNAP Reforms and Talks Farm Bill With Ron Hays  Sat, 24 Mar 2018 12:22:32
  • Friday Market Wrap-Up with Justin Lewis  Fri, 23 Mar 2018 15:17:50 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, March 23, 2018  Fri, 23 Mar 2018 14:54:32 CDT
  • National Assocation of Conservation Districts Applaud Conservation Provisions in Omnibus Package  Fri, 23 Mar 2018 14:37:04 CDT
  • Friday Afternoon Market Wrap-Up with Carson Horn  Fri, 23 Mar 2018 14:25:43 CDT
  • Checkoff Scientists Successfully Collaborate with McDonald's to Create New Dairy-Focused Offerings  Fri, 23 Mar 2018 13:51:35 CDT
  • USMEF Warns of Potential Impact to American Ag Industry if China Pursues Retaliation on US Pork  Fri, 23 Mar 2018 13:38:32 CDT
  • Pork Industry Alarmed over Harm to Rural Economy Posed by China's Retaliation on US Pork Exports  Fri, 23 Mar 2018 13:33:13 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association Oklahoma City Farm Show

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.