Moore Cattle Co. of Ark. Recognized by CAB for Its Commitment to Excellence and Pursuit of QualityTue, 03 Oct 2017 14:16:50 CDT
“I was taught a long time ago, anything worth doing is worth doing right,” reflected Jim Moore, of Charleston, Ark. “And so, when I set out on this voyage years and years ago, we weren’t satisfied to just produce commodity beef. We wanted to be able to produce the best beef that there was available and I feel that that’s Certified Angus Beef.”
Waves of hardship can make an uneasy ranching voyage, but Moore created an insurance policy built on quality genetics and measured by expected progeny differences, or E-P-Ds.
To watch a video clip featuring Jim Moore, of Moore Cattle Com. in Charleston, Ark., who won the 2017 CAB Commercial Commitment to Excellence Award for an endless pursuit of quality that rewards them year after year - click or tap the PLAYBOX in the window below.
“Where some producers can just go and focus on birth weight and weaning weight, we have to look at EPDs across the board,” Moore said. “And so, we have to take in the maternal side of those EPDs plus also the carcass sides of those EPDs, and I think when we want to talk about producing high-quality cattle, one of the EPDs we really have to focus in on is that marbling EPD.”
Bulls with a marbling EPD of 1 or higher-twice the national average-can help protect the pocketbook if the market takes a tumble.
“What we’ve tried to do throughout the years is just buy bulls in a yearly process that have more marbling to them than what we had the year before,” he explained. “We’re keeping heifers out of these bulls and so we’re really just going and trying to stack genetics in our cow herd.”
Along with bull power, the commercial rancher runs a tight ship with his cowherd, which has been closed to outside females for 45 years.
“What we’ve made the commitment to do is,” Moore continued, “we’re committed to selling as many high-quality pounds as we can possibly sell while still maintaining the moderate-frame cow size that we have and keeping the maternal side of our cow herd intact.”
A formula in place, Moore cattle are in high demand at the feedyard. A recent pen went 85% C-A-B, including 28% Prime.
“I think it’s been proven last year that with CAB selling over a billion pounds that if that product is good enough people are willing to pay for it,” concluded Moore.
Moore Cattle Company received the 2017 CAB Commercial Commitment to Excellence Award in September.
Source - Certified Angus Beef
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