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Agricultural News


Johnston Seed Unveils New Brand Identity and Website to Better Serve and Reinvigorate Customers

Tue, 17 Oct 2017 11:48:37 CDT

Johnston Seed Unveils New Brand Identity and Website to Better Serve and Reinvigorate Customers Johnston Seed Company, an Oklahoma-based leader in seed and grass products, recently rebranded and unveiled a new website crafted to better serve its customers. The new branding includes a new logo, color palette and messaging. The new www.johnstonseed.com features a consumer-friendly design, an interactive product finder, the ability to order online, detailed product information and resource articles.



“The new Johnston Seed website was crafted with the consumer in mind and designed to simplify the complexities of grass and seed buying,” said Joey Meibergen, president and CEO of Johnston Seed Company. “Our employees have always been there for our customers, so our website builds upon that momentum and dedication.”


The new website has a clean design with simple navigation to resources and features. The site’s interactive product finder narrows down products for the customer based on their answers to questions about application type, location, season, sun amounts, lawn experience and other factors. Once a customer identifies the product they want, ordering online is secure and easy to do.



The website’s other features include detailed product information, a dealer/distributor locator and resource articles. Consumers can find a range of helpful topics covered in these resource articles, such as seasonal yard maintenance, top lawn mistakes and a beginner’s guide to wildflowers, to name a few. Visitors to the site can also sign up to receive customized tips, insider advice and product updates from Johnston Seed.



As for Johnston Seed’s new branding, customers will notice a modernized, cohesive look for the brand. The new logo pays homage to Johnston’s rich history and reflects its stance as a leader in seed agriculture. The new color palette’s shades of green and gold demonstrate Johnston’s durability and pioneering spirit. Messaging shares Johnston’s mission to provide an unmatched industry expertise, the highest quality, most innovative products and a tireless commitment to the success of its customers and employees.



Visit the new www.johnstonseed.com to learn more about Johnston’s products, place an order or browse resource articles.



Source - Johnston Seed Co.




   

 

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