Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674


Agricultural News

CAB Pres John Stika Reveals What's Kept Consumers Coming Back for More Over the Last 40 Years

Mon, 06 Nov 2017 14:14:23 CST

CAB Pres John Stika Reveals What's Kept Consumers Coming Back for More Over the Last 40 Years During the American Angus Association annual convention in Fort Worth this past weekend, Radio Oklahoma Ag Network Farm Director Ron Hays had the chance to speak with John Stika, president of Certified Angus Beef, to discuss the brand’s phenomenal success that has allowed it to surpass the 1 billion lbs. mark in one year of product sales for the second time. Listen to their entire conversation, by clicking or tapping here.

“It’s exciting and it comes on the commitment of producers to put the kind of supply out there we need to fulfill global demand for high-quality beef,” Stika said. “We hit 1 billion 121 million lbs. of Certified Angus Beef sales in more than 50 different countries around the world this past year. It represents the 11th consecutive record year of sales that we’ve had in a row as a brand.”

This incredible level of success comes in the brand’s 39th year, as it prepares to celebrate four decades of setting the gold standard of beef marketing.

“It is amazing. I would tell you it’s kind of the overnight success that’s taken four decades to build,” he remarked. “Nothing’s easy and there’s so many people that’s been involved in the success of Certified Angus Beef over that 40-year period. It was a lot of work to get us to where we are. But, I think they would agree it was time and resources well spent to establish the kind of pull-through demand for high-quality Angus cattle we see today.”

Stika insists the brand’s success has benefitted more than just CAB itself, but has most certainly returned dollars back to the Angus breeders that keeps CAB well supplied to meet international demand.

“We know the packer returns over a million dollars a week back to feeders that specifically have cattle that hit the Certified Angus Beef brand target and that’s coming from the pockets of consumers who continue to value that product at a higher price in more value than we’ve ever seen.”

CAB has managed to keep consumers coming back thanks to producers’ collective ability to provide consistency in the end product’s unwavering consistency in taste, tenderness and juiciness.

“We’re willing to pay more if the value proposition is more,” Stika said. “That consistency established trust and that trust drives continued and repeat purchases.”



Listen to Stika and Hays discuss CAB's 11th consecutive record-breaking year for total product sales
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma National Stockyards Reports Higher Undertone for Calf Trade in Mid Session Report  Tue, 23 Jan 2018 03:45:04 CST
  • Higher Money for Yearlings and Stockers at This Week's Joplin Regional Stockyards  Tue, 23 Jan 2018 03:39:10 CST
  • Oklahoma Department of Ag Looking for Dicamba Input on Tuesday Afternoon in OKC  Mon, 22 Jan 2018 21:11:07 CST
  • Slaughter Cows Sell 2.00 Higher, Bulls 2.00 to 4.00 Lower Monday at OKC West Livestock Auction  Mon, 22 Jan 2018 17:22:44 CST
  • Wind Industry Proposes Tax Plan to Generate State Revenue But Would Reduce Ad Valorem Dollars  Mon, 22 Jan 2018 16:51:34 CST
  • Farmers Urged to Practice Good Stewardship with New Restrictions on Latest Herbicide Technology  Mon, 22 Jan 2018 15:46:30 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Monday, January 22, 2018  Mon, 22 Jan 2018 15:06:38 CST
  • Monday Market Wrap-Up with Justin Lewis  Mon, 22 Jan 2018 14:25:30 CST

  • More Headlines...


    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association Oklahoma City Farm Show

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.