Value Added Programs Play Important Role in the Success of Beef Markets, Made Evident this YearTue, 07 Nov 2017 11:59:55 CST
This year has been very unusual to say the least, but in a good way, according to Randy Blach, CEO of CattleFax. He spoke with Radio Oklahoma Ag Network Farm Director Ron Hays during the American Angus Association in Fort Worth this past weekend. He says what is so unusual this year about the markets is that all segments of the beef pipeline, have managed to be profitable.
“You don’t see it very often. Every level of production and marketing has had good margins and that tells you how good demand is,” Blach said, adding that prices are higher than anyone would have initially guessed and in the face of larger productions levels. “The real question is: Can we grow our exports another level to be able to keep these large proteins supplies from having a significant impact?”
A major driver in the demand factor has been the value added programs, such as Certified Angus Beef, which for the past two years has eclipsed the 1 billion lb. mark in total annual sales. He says this illustrates the skill and knowledge working behind the brand, and the economic impact it has had on the industry. Blach says the secret - is listening to the consumer and understanding what they want.
“We’ve had tremendous demand growth over time,” Blach said. “We’ve been able to give consumers the quality and quantity of these products which I think is the reason that we’re winning the demand battle.”
Listen to Blach and Hays continue their discussion from yesterday’s show on the surprising demand strength in beef markets this year, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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