Mark McCully of Certified Angus Beef, Connecting the Dots Between Producers and ProfitabilityThu, 16 Nov 2017 10:22:42 CST
As consumers signal more and more demand for Certified Angus Beef in the marketplace, Mark McCully’s job as vice president, overseeing CAB’s supply development, packing, and industry information divisions, is keeping him busier these days as he works with producers to keep a steady chain of high quality beef rolling through the pipeline. He spoke with Radio Oklahoma Ag Network Farm Director Ron Hays about CAB’s role in helping cattlemen with high-quality herds, market their cattle to achieve the highest possible profitability in the operation.
“We’ve been in a really great situation. The market continues to send a pretty strong signal back to cattlemen to produce more high-quality beef,” McCully said. “I think most significantly, that shows up to the cattle feeder in that bigger, growing CAB and prime spread.”
McCully remarked that CAB’s job is all about connecting the dots, from rancher to chef to consumer, and helping producers understand where the most value is in the market that can be taken advantage of. As he helps producers grasp this concept, he makes it clear that it all goes back to the same place, most of the beef industry does.
“As most everything in our cattle business, it does have to start with genetics,” he said. “We’ve got to have those foundational genetics there. We talk a lot about good, strong angus genetics with a focus on carcass merit and specifically marbling. That only comes from cattle that have had some breeding and some selection behind them for marbling.”
Listen to Mark McCully and Ron Hays discuss the role of Certified Angus Beef in the beef value chain, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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