Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   
   

Agricultural News


Mark McCully of Certified Angus Beef, Connecting the Dots Between Producers and Profitability

Thu, 16 Nov 2017 10:22:42 CST

Mark McCully of Certified Angus Beef, Connecting the Dots Between Producers and Profitability


As consumers signal more and more demand for Certified Angus Beef in the marketplace, Mark McCully’s job as vice president, overseeing CAB’s supply development, packing, and industry information divisions, is keeping him busier these days as he works with producers to keep a steady chain of high quality beef rolling through the pipeline. He spoke with Radio Oklahoma Ag Network Farm Director Ron Hays about CAB’s role in helping cattlemen with high-quality herds, market their cattle to achieve the highest possible profitability in the operation.


“We’ve been in a really great situation. The market continues to send a pretty strong signal back to cattlemen to produce more high-quality beef,” McCully said. “I think most significantly, that shows up to the cattle feeder in that bigger, growing CAB and prime spread.”


McCully remarked that CAB’s job is all about connecting the dots, from rancher to chef to consumer, and helping producers understand where the most value is in the market that can be taken advantage of. As he helps producers grasp this concept, he makes it clear that it all goes back to the same place, most of the beef industry does.


“As most everything in our cattle business, it does have to start with genetics,” he said. “We’ve got to have those foundational genetics there. We talk a lot about good, strong angus genetics with a focus on carcass merit and specifically marbling. That only comes from cattle that have had some breeding and some selection behind them for marbling.”


Listen to Mark McCully and Ron Hays discuss the role of Certified Angus Beef in the beef value chain, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   



   

Listen to Mark McCully and Ron Hays discuss the role of Certified Angus Beef in the beef value chain
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Trade News has Pork Producers Feeling Optimistic, White House Encouraged to Keep Deals Coming  Wed, 17 Oct 2018 18:13:49 CDT
  • Checking In on the Beef Checkoff - New 2019 Fiscal Year Budget Priorities Check All the Boxes  Wed, 17 Oct 2018 17:56:38 CDT
  • Oklahoma State FFA Speech Winner Emily Garrett of the Kingfisher FFA Chapter Headed to Indy  Wed, 17 Oct 2018 17:30:01 CDT
  • Inside Oklahoma Wheat Commission and OSU’s "Groundbreaking" Product Development Research  Wed, 17 Oct 2018 16:10:26 CDT
  • Do You Know What Your Cattle are Really Worth? CAB’s Justin Sexton on the True Value of Quality  Wed, 17 Oct 2018 15:53:16 CDT
  • Continuing Momentum of Free Trade Agreements Comes as Welcome News for Soybean Growers  Wed, 17 Oct 2018 15:41:14 CDT
  • Register Now for 2018 Crop Insurance Workshop Scheduled for November 2nd in Enid, Okla.  Wed, 17 Oct 2018 15:37:52 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Wednesday, October 17, 2018  Wed, 17 Oct 2018 15:18:30 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.