Kansas Rancher Gordon Stucky Explains How His Hospitality Earned His Operation CAB RecognitionTue, 19 Dec 2017 14:35:37 CST
Raising above-average cattle does not mean you have to give up anything. The consumer is the ultimate customer, but there are other customers ahead of them in the chain.
"It's much more than just the final quality product that the consumer gets," said Gordon Stucky, owner-manager of Stucky Ranch, Kingman, Kan. "When we talk about our ranch customers, you have to be very concerned about, for example, the disposition of the cattle, that the cattle are easy for them to handle. That they're a type of cattle that they really appreciate, and can work with. On the maternal side, you especially want cows with longevity, and really nice udder quality, and things that make a cow the very best that they can be in the ranching environment."
To watch a video clip featuring Gordon Stucky, owner-manager of Stucky Ranch, Kingman, Kan., talking about why he opens his gates to tour groups in a narration that shows why he recently earned the Ambassador Award from the Certified Angus Beef brand, click or tap the PLAYBOX in the window below.
But keeping that end consumer in mind, the Stucky family wanted to share their story with people from other walks of life. They found a simple answer-just open the gate to visitors.
"That's what's been so fun about hosting folks to come to the ranch, and so they can see some of the things that we do that, from 30,000 feet flying over Kansas, you'd never think about," Stucky said. "But, we kinda want to bring them in touch with reality- So many different takes on what their perception was when they got off the bus, and then the feeling that we've hopefully filled them with when they get back on the bus."
Some questions are philosophical, some technical and others just come up. They all help the family stay focused and intentional.
"We'll brainstorm them with whatever they want to talk about. If they want to dive into genetics and how we formulate the breeding program, we'll talk that way," he explained. "Or, if they want to talk about what's the life of a year with a cow like, we'll discuss that- kinda everything we do is almost under the microscope. Whether they're here that day or not, we've always kinda got that in the back of our minds, of how we care for things, and how we do things here on a daily basis. It makes a difference."
The Stuckys ride for the brand-theirs and Certified Angus Beef-as do the beef marketers and chefs who come to visit.
"They want to know the product, and they want to know the story of the product, and how good the cattle are," Stucky said. "But yet, at the same time, they want to know Jesse Stucky, and they want to know the name of the horse that Jesse Stucky gets on and rides- And, I think that, hopefully, helps spark their continued interest in the program. Their continued desire to ride for the brand. And, we always tell them, this is a two-way street. Because, we need them as much as they need us."
Few cattlemen explain how it all fits together better than Gordon Stucky, as he extends that riding metaphor to bull customers and C-A-B staff.
"Sure, they ride for our brand, because their bulls all have the Circle-S-Bar brand on them. But yet, those customers are all kinda riding for the CAB brand as well. So, that's the chain that's going on out here-" concluded Stucky. "We're gonna make better product, and we have to work at this together, and you guys have to continue to let that consumer know that it's there. They'll spend a few more pennies for it, and they'll be happy, and we'll make that circle complete."
Source - Certified Angus Beef
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