Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
    
   
   
   
   
   

Agricultural News


Oklahoma Cattleman Chuck Coffey Stepping into Chairman's Role to Lead the Cattlemen's Beef Board

Thu, 31 Jan 2019 05:37:50 CST

Oklahoma Cattleman Chuck Coffey  Stepping into Chairman's Role to Lead the Cattlemen's Beef Board Chuck Coffey of Springer, Okla., who currently serves on the Cattlemen’s Beef Board’s Executive Committee as Vice Chairman, will transition to Chairman later this week during the 2019 Cattle Industry Convention in New Orleans. As a fifth-generation rancher, Coffey is also a member of the CBB’s Operating Committee, which oversees the National Beef Checkoff Program’s fiscal budget and the projects it funds. He talked to Radio Oklahoma Ag Network Farm Director Ron Hays on location in New Orleans this Wednesday, to discuss the work that is currently being done by the CBB and its contractors on behalf of the US beef industry. Click or tap the LISTEN BAR below to hear that complete conversation.

Among the many projects funded by the Beef Checkoff, Coffey says he is most proud of the work that has been done to grow the beef industry’s presence in the global marketplace.

“I really love what’s going on with exports. That’s kind of a passion of mine,” he said. “We’re exporting about $8 billion worth of beef overseas. The things we’ve done in Asia and other countries creates value for producers - $320 per head slaughtered… That’s huge.”

Part of the way the CBB is able to do this is through its contractor, the US Meat Export Federation, which promotes US beef products throughout the world’s developing markets. The funds the CBB invests with the USMEF are doubly impactful, because they are matched in kind by federal dollars. Coffey contends the value in that investment is plainly seen in the fruits of their labor, referring to the recent decision by one of South Korea’s most preferred retailers, COSTCO, to stock only US beef.

Projects like the ones the USMEF conducted to deliver those results in Korea, will be under review this week in New Orleans at the CBB meetings being held in conjunction with the convention. Coffey says contractors that were awarded funding this past fall will present progress reports on the projects they have undertaken this year.

“I’m anxious to see what’s going on,” Coffey remarked, highlighting one in particular he finds of the utmost importance related to producer communications. “We’ve got to get the word out about the Checkoff because this is a producer driven Checkoff. So, we’ve got something coming out called ‘The Drive’ that will be going online shortly.”

The Drive will be an online source for producers to gather information in the form of written material, social media and digital content that sheds light on the work being done by the Checkoff.

In addition, this year the Checkoff will be conducting another study on the program’s return on investment. The last report indicated that for every dollar invested in the Checkoff, the industry received $11.20 back. Coffey says he is very interested, given the current market dynamics, what the results of the report will be.

Listen to Coffey talk more about the work being done by the CBB and what motivates him to serve his industry in this capacity, by clicking or tapping the LISTEN BAR below.

Our coverage from New Orleans and the 2019 Cattle Industry Convention and NCBA Trade Show will be powered by Corteva Agriscience, delivering solutions to help you manage weeds and brush- learn more by clicking here for their website- www.RangeAndPasture.Com.



   
   

Ron Hays talks with incoming Chair of the CBB- Chuck Coffey at the CIC in New Orleans
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Register now for Soil Health workshops at the OK Association of Conservation Districts Meeting  Wed, 19 Feb 2020 12:21:46 CST
  • Ag Secretary Blayne Arthur Wants to Make 2020 a Better Year for Ag Producers  Wed, 19 Feb 2020 11:58:26 CST
  • Cody Goodknight Named Top Agriculturist Under 40 By Sirloin Club   Wed, 19 Feb 2020 09:16:09 CST
  • Colin Woodall on Defending the Beef Brand  Wed, 19 Feb 2020 09:02:36 CST
  • Wednesday Preopening Market Update with Dave Lanning  Wed, 19 Feb 2020 07:26:56 CST
  • OKC West Calf Trade Four to Six Dollars Higher Versus Last Week  Tue, 18 Feb 2020 19:10:06 CST
  • Miguel Galdos with US Wheat Associates in Santiago Offers Upbeat View of US Wheat Prospects to OALP Class 19   Tue, 18 Feb 2020 17:05:23 CST
  • Tuesday, February 18, 2020 Market Wrap-Up with Justin Lewis  Tue, 18 Feb 2020 15:17:06 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.