Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


Serious Attention Being Paid by Lt. Gov. Matt Pinnell to Agritourism Industry - Big Plans in the Works

Tue, 19 Feb 2019 13:26:34 CST

Serious Attention Being Paid by Lt. Gov. Matt Pinnell to Agritourism Industry - Big Plans in the Works Joining Governor Kevin Stitt at this week’s Oklahoma Farm Bureau Leadership Conference was his Lt. Governor, Matt Pinnell, who has been given roles within the Governor’s Cabinet in both areas of commerce and tourism. In this capacity, Pinnell has taken on the charge to help the Governor in his agenda to propel the Oklahoma to Top Ten status. In regard to the state’s agriculture industry, agritourism is pinned at the top of his list and is something the Lt. Governor says he is committed to promoting and strengthening in cooperation with both the State Tourism and Agriculture Departments. He spoke with Radio Oklahoma Ag Network Farm Director Ron Hays during his time with OKFB members this week to explain how his plan to do this is developing. You can listen to Pinnell’s full comments on this subject, by clicking or tapping the LISTEN BAR below at the bottom of the page.


Secretary (Blayne) Arthur and I are formulating a plan right now… kind of a collaboration between the Department of Ag and the Department of Tourism to really do a much better job promoting the agritourism assets we have across the state,” Pinnell remarked. “It’s the fastest growing cottage industry inside the Tourism Department as a whole across the country.”


Rhetorically speaking, Pinnell explained that country stays and rural experiences are becoming increasingly popular for travelers and vacationers around the nation looking to reconnect with nature and a nostalgia for the simple pleasures one can only find in small town America.


“It’s real hot right now and we’ve got to take advantage of it,” he said. “We have assets all across our 77 counties but we’ve got to do a better job promoting it.”


At present, behind the scenes, Pinnell says he is spearheading an effort to put together a marketing plan that will redirect focus on in-state promotion. Currently, most of what is being done, is focused outside of Oklahoma via TV, direct mail and digital advertising. While those marketing channels will continue, Pinnell says he intends to reinforce intrastate promotion.


As the single most sales tax dependent state, Pinnell argues that it is in Oklahoma’s best interest to support this growing segment of the overall economy. Pinnell notes that tourism in the state currently generates $650 million in state and local tax revenue. Under his new plan being developed, Pinnell insists that amount will grow.


In addition to agritourism, Pinnell highlighted other areas in which he intends to promote such as the state’s CareerTech opportunities. He also remarked on the cooperative and supportive spirit between his and the Governor’s office and how Oklahomans will all benefit from that collaborative bond.


Listen to Pinnell’s full comments on these topics and more, by clicking or tapping the LISTEN BAR below for your chance to hear that complete interview with Lt. Gov. Matt Pinnell.



   




   

Hear Pinnell's full comments on these topics and more, by clicking or tapping the LISTEN BAR below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Billions of Dollars of Help for Farmers Coming This Summer in Another Round of Mitigation Payments to Offset Low Prices Caused by Trade War  Thu, 23 May 2019 15:26:25
  • Thursday Afternoon Market Wrap-Up with Carson Horn  Thu, 23 May 2019 14:22:31 CDT
  • American Soybean Association Cheers Next Round of Mitigation Payments Announced by Trump Administration  Thu, 23 May 2019 15:16:34
  • Long-Awaited Trade Breakthroughs Fuel Optimism at US Meat Export Federation's Spring Conference  Thu, 23 May 2019 10:04:37 CDT
  • Eco-Activists Muddy the Waters Again with New Supreme Court Filing as WOTUS Debate Wraps Up  Thu, 23 May 2019 10:00:39 CDT
  • R-CALF USA Asks Court to Declare Beef Checkoff Practices in 15 States Unconstitutional  Thu, 23 May 2019 13:29:20 CDT
  • Market Firm at OKC West on Wednesday  Thu, 23 May 2019 09:01:58 CDT
  • ASF Outlook Remains Poor in Asia   Thu, 23 May 2019 05:46:30 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.