American Angus Association President John Pfeiffer Talks Angus Link and Angus Source with Ron HaysTue, 26 Feb 2019 08:06:18 CST
John Pfeiffer is a seedstock operator from Oklahoma and currently President of the American Angus Association. He talked with Radio Oklahoma Ag Network Farm Director Ron Hays at the 2019 Cattle Industry Convention in New Orleans, about some of the association’s programs that have been rolled out in recent months – programs he believes will have a positive impact on both the breed and the producers buying Angus bulls. One of those programs he discussed, was AngusLink which he described as the association’s feeder calf program that scores cattle on their genetic potential to perform in a quality graded market as well as a gain market.
Pfeiffer says this program will offer buyers more insight into the cattle they buy, and also help to set the Angus breed that much farther apart from the rest.
“At the sale barn, everybody thinks all black hided cattle are created equally,” he said. “We’re trying to differentiate black hided cattle and those that have the greater genetic potential to grow and be more profitable than those that don’t.”
Pfeiffer says there is still more to come in facilitating the full implementation of this program, which in the end will feature a maternal component as well. Early runs of the program, though, show promising progress. In addition, Angus Source, is another program that has been repurposed. Pfeiffer explained how this program has pivoted from being the association’s original feeder calf program into its PVP program. Pfeiffer points out, this is the only certified care and handling program out there that is available at present. Both programs though, he says, add to the association’s robust range of service to breeders and producers that turn to Angus genetics.
“We’re beginning to get lots of people using that,” he remarked. “We’re looking at ways to expand what the association does and also ways to expand our income to help make the association more viable.”
Listen to Pfeiffer and Hays discuss these programs more in depth and how they fit into the American Angus Association’s long-term strategy, on today’s Beef Buzz – brought to you by the American Angus Association.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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