Checking in on the Beef Checkoff - What's the Checkoff Done for You Lately? Click Here, Find OutMon, 25 Mar 2019 15:00:22 CDT
In this week’s edition of Checking In on the Beef Checkoff - Radio Oklahoma Ag Network Farm Director Ron Hays is joined by Heather Buckmaster, executive director of the Oklahoma Beef Council. During their visit, Buckmaster talked about producers’ investment in the Beef Checkoff’s latest promotional efforts and how they can learn more about all that the Checkoff has undertaken on behalf of the beef cattle industry. Listen to Buckmaster and Hays full conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.
For over 25 years, the Beef. It’s What’s for Dinner brand has driven consumer demand for US beef. In 2018, the brand was relaunched to introduce a new a growing generation to beef, highlighting its unbeatable taste, quality production and sheer nutritional strength. According to Buckmaster, the campaign resulted in a 96 percent increase in the number of visits to the Beef. It’s What’s for Dinner website. Additionally, the campaign facilitated approximately 160 million consumer touchpoints exposing consumers to positive messages about beef and garnered more than 60 million views of all promotional videos produced by the Checkoff. Buckmaster points out that these are only the national numbers, not specific to the tremendous success of individual campaigns led by state checkoffs like that in Oklahoma. But, it gives us an idea of the scope of this campaign’s overall success - and helps producers understand that impact they have had as contributors. Buckmaster says it is something producers should and want to be aware of.
“Producers are looking for more information and we want them to look for more information about National Beef Checkoff efforts,” she said, directing those interested to that information’s source. “We hope they are very pleased with the efforts in FY2018.”
Click here to visit drivingdemandforbeef.com to learn more about the Checkoff’s recent efforts by reviewing the FY2018 Annual Report, or for more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.
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