Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


National Pork Board Names Norman Bessac as Vice President of International Marketing

Mon, 11 Mar 2019 16:35:43 CDT

National Pork Board Names Norman Bessac as Vice President of International Marketing
The National Pork Board today named Norman Bessac as its new Vice President of International Marketing. Bessac is currently director of international sales for Tyson Fresh Meats, a position he has held since 2016.


Bessac has spent his entire career in international sales and marketing, business development, customer communications and consumer insights roles in the fresh meat industry. Prior to Tyson, Bessac served as the vice president of international pork sales and marketing at Cargill Meat Solutions in Wichita, Kansas.


“The marketing and promotion of U.S. pork has never been more critical for America’s pork producers,” said Bill Luckey, chair of the Pork Checkoff’s International Marketing committee and a pig farmer from Columbus, Nebraska. “Given today’s challenging international marketing environment, Norman’s extensive knowledge of the pork industry and his deep experience in international markets and consumer preferences will continue our work to elevate pork sales on the global level.”


U.S. pork exports are challenged by the ongoing renegotiation of trade agreements, especially for top markets like Japan, Mexico, Canada and China. While the volume of exports has remained strong in the past year, the value of pork exports was relatively steady, declining by 1 percent, according to the U.S. Meat Export Federation (USMEF). Pork exports represent approximately 26 percent of all U.S. production.


The National Pork Board works closely with USMEF and the National Pork Producers Council (NPPC) in researching and developing new markets and expanding the existing customer base for U.S. pork. In 2018, top global markets for U.S. pork exports include Mexico, Japan, China, South Korea, Canada and Colombia.


“As the pork industry’s continued success depends heavily on access to export markets, it is important to collaborate with experts that can identify new markets while meeting the marketing needs of established markets,” said Bill Even, National Pork Board chief executive officer. “That means continuing to work closely with USMEF, the USDA Foreign Agricultural Service and NPPC. We welcome Norman to the Pork Checkoff in this very important role.”


Over the years, Bessac has held many strategic leadership roles in the food industry with top household name brands including Tyson, Cargill and Sara Lee. Bessac will join the Pork Board staff on April 1.


“I’m honored to join the Pork Checkoff in this critical role. I have decades of experience and knowledge of the fresh meat industry, specifically from the perspective of global food production, processing, sales and marketing,” Bessac said. “I know the players well and look forward to continuing to work closely with them as I shift my focus in a new, aggressive direction on behalf of America’s pork producers.”


Bessac has a Master of Business Administration degree from Vanderbilt University’s Owen School of Business (Nashville) and a Bachelor of Science in Marketing/Management from the University of South Carolina (Columbia).


Source: National Pork Board


   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Elizabeth Perkins Talks About Her Family's Results with Certified Angus Beef   Tue, 16 Jul 2019 17:31:53 CDT
  • Steer and Heifer Calves Were to Lightly Tested for an Accurate Trend Tuesday at OKC West Livestock Auction  Tue, 16 Jul 2019 17:10:43 CDT
  • Texas Rancher Kelley Sullivan Georgiades Calls on US House to Ratify USMCA for American Beef Producers  Tue, 16 Jul 2019 15:33:56 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Tuesday, July 16, 2019  Tue, 16 Jul 2019 15:22:15 CDT
  • Tuesday Market Wrap-Up with Justin Lewis  Tue, 16 Jul 2019 14:39:38 CDT
  • House Ag Subcommittee on Livestock Chairman Jim Costa Committed to Resolving Industry's Many Issues  Tue, 16 Jul 2019 14:23:31 CDT
  • House Ag Members Say Several Livestock Threats Being Addressed, But USMCA Approval Remains Vital  Tue, 16 Jul 2019 14:17:50 CDT
  • Tuesday Afternoon Market Wrap-Up with Carson Horn   Tue, 16 Jul 2019 14:14:50 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.