Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing

Tue, 12 Mar 2019 12:01:57 CDT

Meat Scientist Brad Morgan Unphased by Rise of Fake Meat, Says It's No Competition for Real Thing


As awareness of alternative meat production grows in prominence, Dr. Brad Morgan of the Performance Food Group, informally asked his company’s sales staff if they have been approached by their food service customers about these products that as of late have been highly publicized. Indeed, they have been, but only from a point of curiosity. The former Oklahoma State University meat scientist recently spoke about the rise of plant and animal cell-based protein products during Kansas State University’s recent Cattlemen’s Day Conference, offering his perspective on the way in which this new segment is evolving and the potential for encroachment it has in the traditional meat market, which fears falling victim to a similar situation the dairy industry found itself in with the advent of products mimicking milk for example.


According to Morgan, some restaurants are starting to offer such items on their menus. For instance, the failed McLean Deluxe burger from McDonald’s, a non-fat burger patty first introduced in 1991. Most of the products seen today, like the McLean Deluxe, come in frozen ready to cook form. But, Morgan views this as less than threatening to the role in which conventionally raised meat plays currently, remarking that most patrons of these establishments go there to order a traditional burger, not a substitute.


While he believes most consumers will prefer traditional meats over imitation, he also believes there will be a market for these products as they continue to develop - a niche market anyway. Like the case with turkey bacon, there are people that will buy these products but he insists it will only be a relatively small segment of the consumer base. Again, while Morgan views this as largely a non-event, he argues what is important is that consumers fully understand what they are buying. Which should be the case as per the recently announced agreement between the US Department of Agriculture and the Food & Drug Administration. USDA has ensured that its oversight of the labeling of these products will include prominent visuals that clearly denote their plant or lab-based origins. In addition, several states including Oklahoma are currently working to legally define what is and is not considered meat and what products can be sold commercially under that term. Despite the anxiety that seems to be building, Morgan attempted to reassure stakeholders.


“Don’t get too nervous about this. Right now, one out of ten people may consider purchasing one of these types of items. I think that number would even go down when you start talking about the price associated with them at this point. The other thing is, this is all being done in a lab. It’s not in a large production system. They’re still a long way to get there,” he said. “I think we have another 10-15 years before they would even come close to being put into commercial production. We just have to be proactive as an industry and I think we have been.”


Listen to Morgan’s full commentary on the subject of alternative meat products with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz - brought to you by the American Angus Association. America’s breed.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   




   

Listen to Morgan's full commentary on the subject of alternative meat products on today's Beef Buzz.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Elizabeth Perkins Talks About Her Family's Results with Certified Angus Beef   Tue, 16 Jul 2019 17:31:53 CDT
  • Steer and Heifer Calves Were to Lightly Tested for an Accurate Trend Tuesday at OKC West Livestock Auction  Tue, 16 Jul 2019 17:10:43 CDT
  • Texas Rancher Kelley Sullivan Georgiades Calls on US House to Ratify USMCA for American Beef Producers  Tue, 16 Jul 2019 15:33:56 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Tuesday, July 16, 2019  Tue, 16 Jul 2019 15:22:15 CDT
  • Tuesday Market Wrap-Up with Justin Lewis  Tue, 16 Jul 2019 14:39:38 CDT
  • House Ag Subcommittee on Livestock Chairman Jim Costa Committed to Resolving Industry's Many Issues  Tue, 16 Jul 2019 14:23:31 CDT
  • House Ag Members Say Several Livestock Threats Being Addressed, But USMCA Approval Remains Vital  Tue, 16 Jul 2019 14:17:50 CDT
  • Tuesday Afternoon Market Wrap-Up with Carson Horn   Tue, 16 Jul 2019 14:14:50 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.