Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


Cattle UpCycle Feedstuffs Not Usable by Humans- A Sustainable Success Story for the Beef Industry

Tue, 19 Mar 2019 08:40:44 CDT

Cattle UpCycle Feedstuffs Not Usable by Humans- A Sustainable Success Story for the Beef Industry


Dr. Sara Place is one of the leading voices when it comes to telling the cattle industry story about sustainability. She’s the Senior Director of Sustainable Beef Production Research at the National Cattlemen’s Beef Association. On a regular basis, she is in front of stakeholder groups proactively providing information about the sustainable story for the beef cattle producers of this country. In a recent interview with Radio Oklahoma Ag Network Farm Director Ron Hays, she remarked on what a good story it is to share with both producers and consumers.


“What’s fundamental in this whole sustainability field is to have the science, right,” she said. “So, that’s really what I focus on is making sure we have good scientific information to benchmark where we are at today and to provide those proof points for people that have questions about cattle - where they’re raised, what they eat, what their environment impacts are or in some cases how those impacts are over blown.”


One of the hardest questions that Place has had to attempt to answer, though, is exactly what sustainability is. Defining the term has been a major topic of discussion just within the industry, let alone the world outside of agriculture. However, Place contends that it is simply another word for what is already being done by producers. She commends the industry for taking a strong and proactive role in working to make that definition - rather than deferring to the definitions of others. Essentially, the industry consensus is that sustainability means producing a safe, high-quality product and doing so with in a consciences way in respect to social and environmental responsibility while at the same time remaining economically viable. While that story is being shared more and more, the part of that narrative that is being left out is the industry’s capability to “upcycle” otherwise worthless resources. In other words, producers use cattle to turn unproductive or unused rangeland and scrub into beef and other quality biproducts for human consumption.


“The cattle industry brings tremendous value to humanity in general, on the environmental side and the human nutrition side,” she said. “Just the nutrition density of beef is a huge advantage. That comes back to that upcycling. These animals take resources that are not in competition with human food and turn it into a superior product with nutritional value and desirability.”


Listen to Dr. Place and Hays full discussion on sustainability within the beef industry, on today’s Beef Buzz - brought to you by the American Angus Association. America's breed.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today. Today's Beef Buzz is an encore edition.



   


   

Ron Hays Beef Buzzes with Dr. Sara Place of NCBA on the topic of sustainability
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • OACD Awards Seth Stone, Hunter Jordan as the 2019 Mike Thralls Memorial Scholarship Winners  Wed, 24 Apr 2019 11:35:07 CDT
  • Oklahoma Elk Farm Quarantined After Confirmed Case of Chronic Wasting Disease Found at Facility  Wed, 24 Apr 2019 11:27:00 CDT
  • Check Out Bryant Hague of the Edmond FFA Chapter, Your 2019 Central Area Star in Ag Production  Wed, 24 Apr 2019 11:09:51 CDT
  • What Will It Take to Improve the Way Cattle Futures are Traded? Dr. Joe Janzen Has a Few Ideas  Wed, 24 Apr 2019 10:35:30 CDT
  • Wednesday Preopening Market Update with Dave Lanning  Wed, 24 Apr 2019 08:38:01 CDT
  • Rain Across the Trading Region Has Hindered Cattle Movement for OKC West Livestock Auction  Wed, 24 Apr 2019 05:34:55 CDT
  • Pecan Council Partners with Retail Dietitians to Promote American Pecans in Supermarkets  Tue, 23 Apr 2019 20:27:25 CDT
  • Tuesday Market Wrap-Up with Justin Lewis   Tue, 23 Apr 2019 20:11:06 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.