Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
    
   
   
   
   
   

Agricultural News


New Survey Examines Consumers' Understanding of the Environmental Impact of Chicken Production

Mon, 03 Jun 2019 14:30:16 CDT

New Survey Examines Consumers' Understanding of the Environmental Impact of Chicken Production Further delivering on its commitment to transparency, the National Chicken Council (NCC) today unveiled the findings of its new nationwide survey about how deeply consumers understand sustainable food practices as it relates to broiler chicken production, an industry that maintains one of the lowest environmental footprints in animal agriculture. NCC announced the new survey as the Sustainable Brands ’19 Conference kicks off today in Detroit.



According to survey results, knowledge of the environmental impact of chicken among consumers is low. Only half of survey participants (51%) are moderately knowledgeable about chicken’s impact on the environment, while three-quarters (71%) are moderately knowledgeable about how chicken is produced. While most are familiar with topics related to animal welfare and processing, knowledge related to sustainability topics in the industry like water usage (20%), greenhouse gas emissions (21%) and water impact (19%) is limited.



In addition, when it comes to factors driving purchase decisions today, the environmental impact of chicken (34%) is as important as animal welfare (37%). Of note, taste (82%) and price (65%) continue to be the top two drivers of purchase decisions.



Bridging the Gap Between Perception & Reality of Environmental Impacts in Chicken Production


Misconceptions abound surrounding the effects of chicken production on key environmental issues like pollution, water quality and transportation. Consumers surveyed believe these issues have a high environmental cost, but their knowledge and understanding of these issues is low.


- Water issues are seen as having high environmental impact, but consumers are less knowledgeable about them.

- Water impact/water contamination (74%) and water usage (69%) are seen as high environmental costs, but current knowledge on both is low at 34% and 36%, respectively.

- Greenhouse gas emissions and shipping are seen as having moderate environmental impact, but most consumers also have significantly less knowledge than average about these practices for chicken production.


Seeing First-Hand Sustainability in Chicken Production


In conjunction with the sustainability survey, NCC also created a video, offering consumers, foodservice experts and others a look into chicken farmers and their various sustainability practices. The newly released video is available online here.



“As sustainability in agriculture continues to be a hot topic among U.S. shoppers, benchmarking perceptions and attitudes related to broiler chicken production and its impact on the environment is key to helping the industry better communicate with consumers,” said Tom Super, spokesperson for the National Chicken Council. “Based on what we hear, we can deliver accurate information to consumers and influencers in ways that will help them better understand industry-wide welfare and environmental standards that are core to the American-raised chicken they buy and eat.”



NCC has resources at the ready to help break through to audiences, including Chicken Check In, frequently asked questions, virtual reality (VR) video series and more. Please also access an overview of NCC’s survey findings here. If you’re attending SB ’19 Detroit, you’ll also find NCC in booth #812 at the conference.



Soure - The National Chicken Council




   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Friday, June 5, 2020 Market Wrap-Up with Justin Lewis  Fri, 05 Jun 2020 15:10:00 CDT
  • Oklahoma Secretary of Agriculture Comments on Ninth Circuit’s Dicamba Ruling  Fri, 05 Jun 2020 12:57:47 CDT
  • April Red Meat Exports Weather Production Challenges, Economic Headwinds  Fri, 05 Jun 2020 12:56:17 CDT
  • NCBA Applauds Introduction Of Emergency Grazing Legislation  Fri, 05 Jun 2020 12:51:47 CDT
  • 65+ Organizations and Individuals Endorse Open Letter on the Importance of Animal Agriculture in the Time of COVID-19 and Beyond  Fri, 05 Jun 2020 10:25:51 CDT
  • Ag Retailers Urge EPA to Seek Immediate Stay of Federal Court Order on Dicamba  Fri, 05 Jun 2020 09:53:47 CDT
  • KSU's Dr. Glynn Tonsor Explains Why Beef Imports Are Necessary For Robust Beef Exports  Fri, 05 Jun 2020 09:42:25 CDT
  • Dairy Farmers Give Back with Local Blood Drives   Fri, 05 Jun 2020 09:56:53 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.