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Agricultural News

Elizabeth Perkins Talks About Her Family's Results with Certified Angus Beef

Tue, 16 Jul 2019 17:31:37 CDT

Elizabeth Perkins Talks About Her Family's Results with Certified Angus Beef Cattle that do it all

A Kansas Angus rancher looks at current results from her family’s 40 years of balanced-trait selection for cattle that excel in everything from maternal to carcass merit.

Since the 1980s, Kansas-based Green Garden Angus has aimed for carcass merit, targeting the Certified Angus Beef ® brand since its start.

“My dad, Richard Janssen, was good friends with Mick Colvin who was kind of the magic man for Certified Angus Beef ®," said, Elizabeth Perkins, Green Garden Angus. "They both toured packing plants looking at the percentage of good carcasses. One of the things they came away with was¬—you know what, it doesn’t cost any more to feed a Prime carcass than it does to feed a Select carcass, if you have the right genetics behind it.”

To watch a short video clip featuring Elizabeth Perkins, Green Garden Angus, talking about the cattle that can do it all, click or tap the PLAYBOX in the window, below.

Since then, the family has selectively bred for better beef along with maternal function, all for their customers’ success.

“When you look at our set of heifers that went through our test situation, they came out with IMF score average of 8.02," Perkins said. "So that is on the cusp of being Prime—as yearlings with an average backfat of 3/10ths. That’s something across the board, as an industry, I think people are striving for. Our bulls produce that. Our females produce that. And when people come to Green Garden, it’s for that high carcass quality and the maternal side that we bring.”

IMF, or intramuscular fat, is highly correlated with marbling, so those scores relate to cattle that earn premiums across the board, and bulls eligible for an elite logo.

“This past year was our first year using Targeting the Brand™. It was a lot of fun to do and a little challenging on the regulations for the Targeting the Brand promotion," she said. "You have to put Targeting the Brand emblem on every single lot that met the criteria for Targeting the Brand. Which in our catalog was every single lot.”

Seeing that trademarked logo reminds customers of the balance in cattle that do it all, while making a good first impression on new buyers.

“The thing is, the Angus breed has proven if you target a goal you can reach it," Perkins said. "You can reach the higher weaning weights, you can reach the higher yearling weight. You can reach the carcass size you want. You can do the same with marbling, calving ease and longevity in your cows. You just have to focus on what your end product is.”

Source: Certified Angus Beef



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