Blach Says Producers Reaping the Benefits of Their Focus on Better Beef Quality for Today's ConsumersFri, 02 Aug 2019 14:09:41 CDT
According to Randy Blach, CEO of the analytics firm CattleFax, the beef industry has a remarkable story to tell about improving beef quality. Currently, there is more beef grading either Choice or Prime than ever before and he says, the market is telling the cattle industry it is willing to pay for that quality.
“It really is - to see that much increase in Choice and Prime production, yet see a $20 Prime/Choice spread and $20 Choice/Select spread is pretty incredible,” Blach remarked. “Markets work. We just have to be willing to listen and adapt to what those market signals say - and they’ve been very clear.”
To its credit, Blach insists that the industry has done just that and has been extremely receptive of the market’s demands. Furthermore, he says the industry has put those demands into action and has completely changed its production to align with consumer values. Blach says the industry’s focus on quality genetics is at the heart of the industry’s growing success and ability to do more with less. Based on the available data, Blach says since the 1970s, ever-improving genetics have contributed to an average annual carcass weight gain of 5 lbs. Through its improvement in overall efficiency and quality, Blach says the beef industry continues to amaze him and delight consumers.
“Genetics of cattle are so much better than they used to be,” he said. “It’s a great story the industry has to tell.”
Listen to Blach’s full conversation with Radio Oklahoma Ag Network Ron Hays to hear more about the industry’s commitment to quality, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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