Have You Heard? Operating as a BQA Certified Producer can Command Up to $17/Head More for Your CattleThu, 15 Aug 2019 11:48:52 CDT
Colorado State University’s Dr. Jason Ahola has been involved with research designed to study the tangible value that participating in the Beef Quality Assurance program can add back to cattle producers’ bottom lines. He shared some of the findings of that research recently during the 2019 National Cattlemen’s Beef Association Summer Business Meeting and expounded on the details of that study with Radio Oklahoma Ag Network Farm Director Ron Hays.
“At the end of the day, the premium turns out to be about $17/head for a calf or feeder cattle that are sold,” Ahola said. “That’s a premium on a program that doesn’t really cost that much to participate in and a lot of producers honestly are hopefully doing a lot of these things anyway. It’s just a way of sort of validating that or verifying it and putting it in the marketing and promotional materials for your lot of cattle to let buyers know ‘this is how I raise my cattle.’”
The premium Ahola refers to in the study are being paid to producers by those people buying their cattle. However, he believes participating in the BQA program actually holds potentially even more value for producers further down the road if one day used in marketing targeting end-users.
“We actually to this point haven’t gotten that BQA message all the way to consumers. I honestly think someday that might happen and allow consumers to see that - because I think if they did - they would feel even better about the beef they’re purchasing,” Ahola explained. “Maybe this is a way we can show consumers all the things ranchers are doing to assure they have a great, wholesome, safe, high-quality product. I think if we can do that, we probably would increase demand and get people to feel really good about the beef they’re purchasing.”
Listen to Ahola’s full conversation with Hays discussing the tangible value associated with BQA certification, on today’s Beef Buzz. Learn more about the BQA program and how you can become certified, by clicking or tapping here and read more about Ahola's research here.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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