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Agricultural News

King Ranch Institute Hosts Symposium on The Future of Beef Marketing, Technology and the Changing Consumer

Wed, 04 Sep 2019 10:44:03 CDT

King Ranch Institute Hosts Symposium on The Future of Beef Marketing, Technology and the Changing Consumer In a world of emerging technologies and changing consumer expectations, how will producers market calves to the highest potential in the future? At the 16th Annual Holt Cat® Symposium on Excellence in Ranch Management, beef industry professionals will share their vision of the future for beef marketing and how the implementation of new marketing technologies will help individual ranchers and the entire beef industry position to serve the ever-changing consumer.

The state of the beef industry over the past few decades has seen a roller coaster ride of prices and costs. To put this into perspective, Stan Bevers, King Ranch® Institute for Ranch Management (KRIRM) practitioner of ranch economics and owner of Ranch KPI LLC, explained that the three-year average calf price has declined by 30 percent from 2013-2015 to 2016-2018, yet production costs have declined only 3 percent during the same time period. As a result, cow-calf production has been much less profitable in the more recent past. It will be difficult for many well-managed operations to increase profit through cost cutting, so increasing revenue from calf sales is likely the greatest opportunity to improve profits.

Profitability in the future will require excellence in marketing beef across all sectors of the supply chain from the ranch gate to the grocery checkout. The annual KRIRM symposium on Oct. 17-18, 2019, titled “The Future of Beef Marketing: Technology and the Changing Consumer,” will highlight beef trends in marketing, consumer preferences, and how the beef industry can meet those consumer demands to enhance profits and sustain the industry.

This year’s symposium speakers bring knowledge that spans across multiple facets on the beef industry, from marketing and consumers to technology and supply chains.

“We have an exceptional slate of speakers with expertise across the beef industry,” explains Clay Mathis, PhD, director of KRIRM. “We look forward to the knowledge these speakers will share—each is an excellent communicator. They are some of the most well-known and respected speakers in the industry who will share their insights, and that’s exciting.”

Click here to continue reading about the lineup of speakers and the knowledge they plan to share at this year's symposium...

Register for symposium here.

Source - King Ranch Institute



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