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Agricultural News

Texas Tech University Conducts Rural Broadcast Survey - Click Here to Participate

Tue, 24 Sep 2019 11:59:38 CDT

Texas Tech University Conducts Rural Broadcast Survey - Click Here to Participate Texas Tech University graduate student Austin Moore is conducting research to study how industry stakeholders can better communicate with members of an agricultural audience.

Along with Dr. Erica Irlbeck, the goal of the study titled "The Influence of Video Production Techniques on Expert Credibility with Rural Landowning Audiences" is to evaluate rural audience attitudes toward educational and advocacy videos, and what influence various video production techniques may exert on those attitudes. Moore and Irlbeck hope to discover if higher quality productions make a difference to our ag and rural audiences or if it is better to put a camera in the hand of every agent and specialist available. However, to complete this work, the research team needs to connect with rural, land-owning audiences and are requesting your help.

Below is a link to a short survey where audience members will watch a random version of a video typical of that distributed by agricultural agencies and organizations through social media. Participants will then rate the speaker in terms of perceived expertise and trustworthiness. This online survey will take about five minutes, requires that you watch a video then rate a speaker, and will only record limited, non-identifiable information from you. You can find more information and take the survey for yourself by cliking here.



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