Checking In on the Beef Checkoff - Beef’s Sustainability Story Strikes Chord with NutritionistsThu, 03 Oct 2019 20:22:55 CDT
Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with us about the Checkoff’s recent work with nutrition influencers. Listen to Buckmaster speak with Radio Oklahoma Ag Network Farm Director Ron Hays about this topic, by clicking or tapping the LISTEN BAR below at the bottom of the page.
During the past several months, the Oklahoma Beef Council has hosted multiple seminars, ranch tours as well as dietetic intern programs and dietician groups, focusing on topics including beef’s nutritional value, its sustainable production practices and its culinary versatility.
“We’ve had a busy summer at the Oklahoma Beef Council as we continue to focus in on our strategy of providing beef education for nutrition influencers and future nutrition influencers,” Buckmaster said.
Sharing the cattle industry’s story of sustainability has been particularly beneficial, Buckmaster adds. Having made significant progress in recent years toward improved sustainability, Buckmaster says the nutritionists they have worked with have expressed greater confidence in recommending beef to their patients as part of a balanced diet.
For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.
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