Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


Oklahoma Beef Council Kicks Off Second Year of Partnership with Steven Adams with the Academy of Smashing Steaks Promotion

Thu, 21 Nov 2019 13:12:45 CST

Oklahoma Beef Council Kicks Off Second Year of Partnership with Steven Adams with the Academy of Smashing Steaks Promotion World-renowned, Oklahoma City professional basketball player, Steven Adams is transferring his international talents from the court to the kitchen in a unique partnership with the Oklahoma Beef Council, which represents 50,000 Oklahoma farming and ranching families.


The innovative digital campaign showcases Adams as a late-night infomercial host who teaches eager students his most-treasured secrets: how to prepare a perfect steak, how to grill a steak, and, of course, when it's time, how to smash that steak.


Take a look at the some of the details of the Smash Steaks Academy by clicking on the PLAY Button in the video bo below





While the Steven Adams Academy of Smashing Steaks is a fictional program, proceeds from very-real merchandise sold at YouSmashSteaks.com are directed to Food for Kids Program of Oklahoma and the Sports Pathway Trust of New Zealand.


This campaign follows the inaugural Smashing Steaks campaign, which also championed Oklahoma's farmers and ranchers by harnessing Adams' love of beef, the role beef plays in fueling a pro basketball player's active lifestyle, and honoring his roots in agriculture.


Adams motivates students in the kitchen, in the classroom, on the stage, and on the court. Above all, the digital marketing campaign highlights his love for beef.


In his words, "if you're not smashing steaks, you're making misteaks."


As part of the continued partnership, the Oklahoma Beef Council honors Adams' membership in the "Steven's Steak of the Month Club" where as the sole club member he receives his favorite beef steaks - compliments of the Oklahoma Beef Council - every month he represents Oklahoma on the court.


"We are thrilled to continue our partnership with Steven Adams. We were in awe watching Oklahoma pro basketball fans - and pro basketball fans across the country - embrace our inaugural Smashing Steaks campaign and believe The Steven Adams Academy of Smashing Steaks is a natural follow up," shared Heather Buckmaster, executive director of the Oklahoma Beef Council. "We know through our monthly beef steak delivery as part of the 'Steven's Steak of the Month Club', beef is one of his favorite foods, which allows this partnership to share how beef fuels his play and inspires strength through the essential nutrients it provides such as protein, zinc, iron and B-complex vitamins."


Radio Oklahoma Ag Network Farm Director Ron Hays talked with Buckmaster as the campaign went live- click on the LISTEN BAR below to hear her comments.


Learn more about the Academy of Smashing Steaks by going to the official website, click or tap here.



   
   


Ron Hays talks with Heather Buckmaster about the OBC Year Two Promotion with Steven Adams
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.