Oklahoma Beef Council Kicks Off Second Year of Partnership with Steven Adams with the Academy of Smashing Steaks PromotionThu, 21 Nov 2019 13:12:45 CST
World-renowned, Oklahoma City professional basketball player, Steven Adams is transferring his international talents from the court to the kitchen in a unique partnership with the Oklahoma Beef Council, which represents 50,000 Oklahoma farming and ranching families.
The innovative digital campaign showcases Adams as a late-night infomercial host who teaches eager students his most-treasured secrets: how to prepare a perfect steak, how to grill a steak, and, of course, when it’s time, how to smash that steak.
Take a look at the some of the details of the Smash Steaks Academy by clicking on the PLAY Button in the video bo below
While the Steven Adams Academy of Smashing Steaks is a fictional program, proceeds from very-real merchandise sold at YouSmashSteaks.com are directed to Food for Kids Program of Oklahoma and the Sports Pathway Trust of New Zealand.
This campaign follows the inaugural Smashing Steaks campaign, which also championed Oklahoma’s farmers and ranchers by harnessing Adams’ love of beef, the role beef plays in fueling a pro basketball player’s active lifestyle, and honoring his roots in agriculture.
Adams motivates students in the kitchen, in the classroom, on the stage, and on the court. Above all, the digital marketing campaign highlights his love for beef.
In his words, “if you’re not smashing steaks, you’re making misteaks.”
As part of the continued partnership, the Oklahoma Beef Council honors Adams’ membership in the “Steven’s Steak of the Month Club” where as the sole club member he receives his favorite beef steaks - compliments of the Oklahoma Beef Council - every month he represents Oklahoma on the court.
“We are thrilled to continue our partnership with Steven Adams. We were in awe watching Oklahoma pro basketball fans - and pro basketball fans across the country - embrace our inaugural Smashing Steaks campaign and believe The Steven Adams Academy of Smashing Steaks is a natural follow up,” shared Heather Buckmaster, executive director of the Oklahoma Beef Council. “We know through our monthly beef steak delivery as part of the ‘Steven’s Steak of the Month Club’, beef is one of his favorite foods, which allows this partnership to share how beef fuels his play and inspires strength through the essential nutrients it provides such as protein, zinc, iron and B-complex vitamins.”
Radio Oklahoma Ag Network Farm Director Ron Hays talked with Buckmaster as the campaign went live- click on the LISTEN BAR below to hear her comments.
Learn more about the Academy of Smashing Steaks by going to the official website, click or tap here.
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