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Agricultural News

Lt. Gov. Matt Pinnell on the New State Brand and How it Will Help Rural Oklahoma

Tue, 18 Feb 2020 09:31:56 CST

Lt. Gov. Matt Pinnell on the New State Brand and How it  Will Help Rural Oklahoma The new Oklahoma logo launched in February may not show up on Oklahoma tractors, trucks, and cows anytime soon. Still, there will be many places it can be viewed both inside and outside of Oklahoma, Lt. Gov. Matt Pinnell told Oklahoma Farm Bureau members Feb. 17 during the OKFB Leadership Conference.

After his speech, Oklahoma Radio Ag Network's Sam Knipp caught up with the Lt. Gov. to talk about the new branding program and some of these marketing goals for the state.

"A lot of it is just making sure that people around the country are planning a vacation. We're targeting them, inviting them to come to the state," Pinnell said. "One of the areas this will help in rural Oklahoma is putting more money into agritourism that we know sells well. We've got to micro-target the right people that would love to come to Oklahoma to spend money on those kinds of things."

The Lt. Governor said the logo looks good on "stuff," and he would love to see it showing up on things in rural Oklahoma. In fact, he is working with Oklahoma's Secretary of Agriculture, Blayne Arthur, on blending the new logo with the established quilt trail that displays the quilting design on rural buildings.

That would be a cool mark to have on our rural buildings," Pinnel said.
He also expressed the need to increase the state's marketing budget to better tell our story. During a Q and A session following his speech, Pinnell said he also plans to move Quartz Mountain Lodge and Nature Park back into the state park system where he believes it belongs. It has previously been in the state regents system because of its frequent use as an educational tool for the arts.

To listen to our interview with Lt. Gov. Matt Pinnell, click on the link below.



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