Colin Woodall on Defending the Beef BrandWed, 19 Feb 2020 09:02:32 CST
On today's Beef Buzz, Ron Hays talks with Colin Woodall, CEO of the National Cattlemen's Beef Association about "defending the beef brand," and telling the NCBA story.
The minute he took the reins of the NCBA in 2019, Colin Woodall made it clear he was going to set the record straight on what his organization stood for.
"There's a lot of rocks being thrown at us, and we decided we're going to correct the misinformation and set the record straight," said Woodall.
One of the biggest rocks of misinformation was thrown by the Organization of Competitive Markets. That group claimed the NCBA had basically written themselves a check from beef checkoff funds to be used for NCBA programs.
"That's just not the way it works," said Woodall.
Another rock was the claim the NCBA is controlled by the packers and other corporate entities. "We are led by cattle producers," said Woodall. "The group sitting in our meetings determine our policies."
Woodall said those who are making the false claims don't know how the process works, and if they want to have input, then they need to show up.
As the late, great Oklahoma cattleman Paul Hitch once said, "Decisions and policies are made by those who show up."
Click on the LISTEN BAR below to hear the complete interview with Colin Woodall as he talks with Ron Hays.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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