Ralph Wade with Superior Livestock on Marketing Your CattleThu, 20 Feb 2020 09:51:53 CST
Superior Livestock Auction held a live broadcast sale in Norman Oklahoma today. Radio Oklahoma Ag Network Associate Farm Director, KC Sheperd, spoke with Legendary Auctioneer for Superior, Ralph Wade.
Wade said what sets Superior apart from other auctions is that they are in the business to market your cattle for you, "You know we're in the business to market your cattle to a huge buying power. We have over 6000 registered buyers from all over the United States that are watching and bid on the cattle, and you are in front of the world."
Superior will also go out to the producer's farm and talk to producers about the cattle and the operation, so buyers will know exactly what they are getting, "We go out to the ranchers to see if their program will fit what we're doing. We help them get into these programs and then we consign their cattle, we film them, and then they go up on National TV. We're real transparent. You can find out what the markets are doing pretty easy with what goes on at Superior Livestock."
Superior tries to make it easy for producers and cattle by leaving the cattle on the ranch, which provides less shrink and less stress on the cattle. The producer has no freight bill to pay, as the cattle are picked up at their ranch.
Superior also markets the cattle for producers. Wade says that is their expertise, "That's what we do. We don't do anything else; we market cattle. We use the competitive auction method of marketing cattle, and that is our expertise, and that's what we are all about."
To learn more about Superior livestock or when the next auction is coming up, you can visit their website at superiorlivestock.com.
Click on the LISTEN BAR below to hear the complete interview with Ralph Wade as he talks With KC Sheperd.
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