NCBA Showcases the Beef Industry's Commitment to SustainabilityWed, 23 Sep 2020 16:38:45 CDT
In a continued effort to protect the reputation of the beef industry, the National Cattlemen's Beef Association, a contractor Beef Checkoff, is proactively ramping up communications efforts to highlight the importance of sustainability to the beef industry and its continued commitment to being stewards of the land and environment.
These efforts, which will peak to coincide with Climate Week NYC, include a consumer-focused news story to be distributed nationally, targeted media outreach to offer beef sustainability experts and resources to sustainability journalists, and sharing of sustainability facts and resources on the Beef. It's What's For Dinner. social media accounts.
The tactics highlight the following facts:
• According to the U.S. Environmental Protection Agency, greenhouse gas from beef cattle only represents 2 percent of emissions in U.S.
• The U.S. produces 18 percent of the world's beef with only 6 percent of the world's cattle.
• Between 1977 and 2007, the U.S. beef industry has reduced the carbon footprint of beef cattle by more than 16 percent while producing slightly more beef, thanks to continued improvement in sustainability practices and more effective use of resources.
• Today, U.S. grasslands utilized by the beef industry sequester and store 7.4 Pg Carbon which is the equivalent of taking 5.76 Billion cars off the road.
• Cattle not only recycle, they upcycle by eating human-inedible plants and turning them into high-quality protein.
"Beef farmers and ranchers recognize the importance of caring for the environment and we strive to ensure continuous improvement in managing the land, water and air resources in our care," said Florida rancher Marty Smith, who is also serving as the current president of the National Cattlemen's Beef Association, a contractor to the Beef Checkoff. "We know that optimal management of the resources upon which our animals and our livelihoods depends is critical to the longevity of our farms and ranches and that's why cattlemen and cattlewomen are an important part of solving the environmental issues facing the global population."
We need ruminant animals, like beef cattle, to help make more protein with less, and we've proven in the U.S. that beef can be raised sustainably. Sharing the facts about beef production is a priority of NCBA as a contractor to the Beef Checkoff.
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