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Agricultural News

Superior Livestock's Bellringer Auction Location Change

Fri, 11 Dec 2020 13:22:42 CST

Superior Livestock's Bellringer Auction Location Change 2020 has been a year of adapting and changes for many and moving forward into 2021 Superior Livestock is continued to being just as resilient in order to best serve their Representatives, consignors and buyers. In September the Board of Directors of the National Western Livestock Show announced that they had made the decision to postpone the 115th National Western Stock Show by one year and to resume the event in January 2022. That announcement left cattle breeds and other beef industry supporters looking for an alternate venue. A group of cattle industry leaders in Oklahoma emerged and the inaugural Cattlemen’s Congress event was announced, January 2-17, 2021 at the Oklahoma City Fairgrounds. Since that announcement was made public many of the various breed associations followed suit and are planning on holding their shows in Oklahoma City as well.

It was back in 1987 when Superior Livestock held their first video sale at the National Western Stock Show, selling all of the 21,000 head that were offered. Honoring the tradition that brought Superior to Denver all those years ago, Superior Livestock has made the decision to move their historic Bellringer Auction to Oklahoma City to be in conjunction with the Cattlemen’s Congress. Although the trip to Denver will be missed, Superior is very thankful for the technology, which allows them to continue to operate and offer true price discovery for their valued consignors by exposing their cattle to the same nationwide buyer base they are accustomed to. It does not matter where the auction originates from, they have the technology to bring true price discovery to their consignors from any location. The Embassy Suites in Oklahoma City on January 13th and 14th will be the host for the thirty-fourth annual Bellringer Auction. January 12th will be Superior Livestock’s Representatives’ Training and 2020 Awards Dinner. The consignment deadline for the 2021 Bellringer Auction is December 28th.

Superior is the largest livestock auction in the United States and markets well over one million head of cattle annually. With over 400 representatives located throughout the United States, Superior provides a complete national marketing network that serves both buyers and sellers.



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