Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

New Study Shows Consumers Prefer Beef as COVID Keeps Them at Home

Thu, 17 Dec 2020 16:22:56 CST

New Study Shows Consumers Prefer Beef as COVID Keeps Them at Home

A recent study of Covid-19ís impact on consumersí behaviors indicates they are choosing beef more often than before the pandemic.

Clay Burtrum, Stillwater, Okla., rancher and vice chairman of the Federation of State Beef Councils, talks about that study on todayís Beef Buzz.

Weíve seen that consumers intent to eat beef weekly increased from 67 percent to 72 percent compared to 2019, Burtrum said.

The study was conducted by the NCBA to help understand the impact of Covid-19 on consumers.

The good news is that consumers are choosing beef more often as they eat at home, he said.

The Oklahoma rancher has also been part of the 20-member operating committee that makes decisions on where to place the beef checkoff dollars.

The holiday season has become a prime time to push the good news about beef to consumers.

One thing we rolled out in 2019 was the beef drool log video with a rib eye roast turning over an open flame, Burtrum said.

A constant theme is Beef, itís whatís for the holiday dinner.

Another holiday promotion used this year was running beef ads on the Hallmark TV holiday channel.

This was the first time on TV since 2003, Burtrum said.

Itís just a limited holiday broadcast to have a broader reach with our consumers this holiday season, he said.

We see ribeye roasts and tenderloin roasts popular now as more than 56 percent of our tenderloin and strip roast sales occur in December, Burtrum said.

A majority of the viewers of the Hallmark channel are women age 18-49 and 25-54, and these are our consumer targets during this time, Burtrum said.

This was a huge value and opportunity for us, he said.

Click on the LISTEN BAR below to hear more of Ronís interview with Clay Burtrum.

The Beef buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for todayís show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


Ron Hays Beef Buzzes with Clay Burtrum, Vice Chair of the Federation of State Beef Councils
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m Friday, January 15, 2021  Sun, 17 Jan 2021 13:00:09 CST
  • Oklahoma Included in Round Two of Feral Hog Control Projects by NRCS  Sat, 16 Jan 2021 20:16:58 CST
  • Friday, January 15, 2021 Market Wrap-Up with Justin Lewis  Fri, 15 Jan 2021 14:13:46 CST
  • USDA Publishes Final Rule for the Domestic Production of Hemp  Fri, 15 Jan 2021 13:37:19 CST
  • AFBFís John Newton Honored with 2021 Ohio State Alumni Award  Fri, 15 Jan 2021 11:30:02 CST
  • Growth Energy Statement on EPA Actions on E15 Labeling, Infrastructure, and RFS Waiver Request   Fri, 15 Jan 2021 11:26:47 CST
  • Sen. Pederson Invites Public to Enid redistricting Town Hall   Fri, 15 Jan 2021 09:22:03 CST
  • Free Webinar on Assessing Soil Health, January 19 at Noon   Fri, 15 Jan 2021 08:42:33 CST
  • Farm Bureau Establishes 2021 Policies  Sun, 17 Jan 2021 13:06:45 CST

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.