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Agricultural News

Animal Ag Alliance Launches New Program to Prepare Better Industry Spokespersons

Fri, 29 Jan 2021 08:37:08 CST

Animal Ag Alliance Launches New Program to Prepare Better Industry Spokespersons Animal Ag Allies is a new program focused on helping producers to be better industry spokespersons, said Emily Solis, communications specialist with Animal Ag Alliance

Solis was recently interviewed by Radio Oklahoma Agriculture Network Associate Farm Director and Editor KC Sheperd.

We are really excited about our Animal Ag Allies program, Solis said

The purpose of this program is to empower farmers, ranchers, veterinarians to be outspoken advocates for animal agriculture online and within their communities, she said.

The program provides networking opportunities, training, communication skills and everything you will need to be a well-rounded spokesperson for animal agriculture, she said.

It consists of five modules that include an overview of animal agriculture, how to reach outside the ag choir, addressing contentious issues and participants will be added to a network of others who have completed this program.

This program includes information about all phases of agriculture, Solis said.

Solis advised farmers should know who to engage with on social media to avoid frustration and negativity.

Itís more important to be proactive and focus on education where people come to you for answers, Solis said.

Farmers have always been essential, and the pandemic really brought that into focus, she said.

If we are not telling our story who is going to tell it for us, she said.

Unfortunately, animal rights groups try to tell it for us and twist the information, Solis said.

Looking ahead Solis said the Animal Ag Alliance is working on planning their annual stakeholders summit scheduled in May 5-6.

Weíre hoping 2021 is a better year than 2020, she said.

You can click on the listen bar below to hear more of KCís interview with Emily Solis.


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